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What makes a Digital Marketing Campaign work?

Behind every successful online product lies a successful digital marketing campaign. Likewise, behind every successful digital marketing campaign lies a successful digital marketing strategy. Yes, digital marketing involves a strategy. And it is certainly much more than just making a Facebook Page of your brand. There are a number of components that hold a major role to play in executing a complete and highly effective Digital Marketing Campaign. Remember, a high impact digital marketing campaign can have a direct positive impact on your ROI. Therefore, you need to take these following components quite seriously. 1. Content Great plans need great content backing them up. Simply setting up your online presence will not ensure that your audience will show up. You need to create highly engaging content that will offer some value to its readers. And you have to keep on writing and promoting fresh content on social platforms so that your content reaches its readers and engages with your brand. 2. Search Engine Optimization Every long-term strong marketing strategy requires an equally strong SEO strategy. A strong SEO strategy can help your brand gain visibility in the digital world. It needs to be very targeted and focused so that only relevant traffic can be generated. And always remember, SEO is one strategy that never gets complete. It is an on-going process and one needs to keep up with the changing search engine algorithms and guidelines. 3. Social Media The purpose of Social Media is at times misunderstood as merely to push links through posts on various Social Media platforms. It has got much more to do than just that....

Get your apps iOS 8 ready!

You cannot get the iPhone 6 or iPhone 6 Plus until Friday but the iOS 8 went live yesterday! Apple’s latest version of mobile operating system is now available to download for anyone who owns an iPhone 4S, 5, 5C or 5S. The new upgrade doesn’t bring massive changes in the UI, like iOS 7, but brings many functionality changes for its users. A large chunk of iPhone audience also includes iOS Developers and they are very happy the functional changes brought by the mobile giant. iOS 8 has opened it in-built functionalities to the developers. With its capabilities, iOS developers will now be able to create apps that offer a more customized experience to its users. Here’s what all the developers will have access to in the new iOS 8: 1. Sharing Options: Earlier iPhone users could only share photos, videos, websites, and other content through social sites like Facebook and Twitter. But in iOS 8, Apple has opened the sharing options to iOS developers that give them the freedom to build more social apps upon iPhone’s sharing functionality. 2. Custom Actions: iOS 8 will allow the developers can now customize iPhone’s Action buttons to their advantage. Working on the same data with multiple apps was possible earlier also for the developers. But with iOS 8 it has become more native and seamless. For example, developers can now translate the text in a Safari window. 3. Notification Centre: iOS 8 has opened its Notification Centre to the developers. Now the iPhone users will be able to see notifications from apps they download in the today view when the...

Top iPhone 6 features that will blow your mind

Behold, the iPhone 6 is here! For the last two days, Internet has been flooded with the news about the most anticipated launch of iPhone 6. For the very first time Apple has launched two models – iPhone 6 and iPhone 6 Plus – in the same version. That in itself has been welcomed with open arms by the iPhone lovers. But that’s not it. There are many more reasons behind all the excitement that the iPhone users are finding it difficult to wait till the official launch of iPhone 6. The new features revealed at the keynotes have been making quiet a noise and we just can’t help but list out our favourite ones here with you. Here are the top four features that we are absolutely loving in the new iPhone 6 and iPhone 6 Plus: 1. Near-field communications (NFC) The built-in NFC functionality in both the new models will work seamlessly with Apple’s payment system, Apple Pay. The new Apple Pay will be your new wallet without the wallet, just how Apple defines it at its official website. Both NFC and along with the new Touch ID functionality will enable the users to make payments across thousands of merchants just by holding their phone in proximity to a store’s NFC receiver. 2. New and Faster A8 Processor Apple has introduced new A8 64-bit chipsets and a new M8 motion coprocessor to the new iPhone 6 and iPhone 6 Plus that guarantees an even better performance than its predecessors. 3. Faster Internet with LTE Download Speed iPhone is known for providing its users the freedom to share...

4 Myths about Mobile Application Development

Progressive businesses are always on a look out for new ways to cut costs and create better processes. And Mobile Applications are the best ways to achieving these objectives. While there are many enterprises that have benefitted immensely from going mobile, especially from those applications that is meant for data collection. But there are many who hesitate from taking their business online. Being an experienced offshore mobile applications development company, we have worked with many different clients. And we understand why many clients hesitate from taking their businesses mobile. There are several myths surrounding mobile application development and we aim to debunk most of them in this blog post. Myth #1: Custom mobile application development is expensive No! You don’t have to pay thousands of bucks to get a custom mobile application developed. The cost of a mobile app depends largely on the features that you want in it. Outsourcing mobile project is the best option for those looking for best results at reasonable prices. There are plenty offshore mobile application development companies who can assist in your mobile project. Myth #2: Editing Mobile Applications is expensive That is again not true! There are many offshore application development companies that offer cloud-based software services. These cloud-based software services make updating mobile applications a painless process and don’t involve any additional cost. Moreover, sending updates to hundreds of users in real time is piece of cake. Myth #3: Every minute detail of the mobile project needs to be discussed well in advance Many clients hesitate to contact mobile application development companies simply because they think they will have to think...