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Top 5 Cross Platform Tools For Developing Mobile Apps

In this post, we are looking at cross platform tools to develop mobile apps, and some of the best available and on the market today. Cross platform mobile technologies help you build mobile apps for multiple mobile operating systems using just one code-base and a programming language of your choice. All you need is the assistance of an experience mobile apps development agency to guide you through The Top 5 cross platform tools for mobile apps post will explain the key features and highlights of each of the apps – looking at why they’re amongst the best, what you can expect from using them and what kind of applications are possible with them. PhoneGap PhoneGap is free, open source software that allows you to create apps for 8 different platforms, including OS, Android & Blackberry amongst others Key features Some of PhoneGap’s key features involve a lot of integration with APIs of the various operating systems. The accelerometer, compass and geolocation services of modern systems are all available for apps made with PhoneGap Benefit of using PhoneGap PhoneGap is completely free to use – and it goes some way to explaining its popularity. Another benefit it that it’s not wholly owned by Adobe, so gets great support and is wholly based on the open-source Apache Cordova project. Some high profile apps were created using PhoneGap, and you can find out more by visiting the PhoneGap apps list. Appcelerator Titanium More than 70,000 apps across all stores have been made the Appcelerator Titanium, so it’s another great option for support as well as the number of function it provides. Key...

A comprehensive guide to successful Offshore Web Development Using Distributed Agile Methodology

Agile web development allows for a number of advantages, especially when compared against the Waterfall methodology. Those advantages include: Decreased costs Reduction in time to market Regular input from the client Improvement in overall product quality Flexible, team-based approach to project completion What about if you are considering an offshore web development project? Is Agile web development really the best option? What are the challenges associated with offshore web development? The purpose of this article is to explore offshore web development using Agile – with a particular focus on India – as well as some keys to making your Agile web development project a complete success. Offshore Web Development Using Agile In contrast to Waterfall, Agile takes a much faster and more flexible approach to completing web development projects. To answer the question – yes – Agile web development is the best option for offshore web development. Simply put, you may wish to consider offshore web development using Agile for any number of reasons, including: A lack of local talent to successfully complete your web development project The reduced cost of working with offshore web developers The ability to increase or decrease capacity fairly quickly Concepts such as iterative development, short work phases known as ‘sprints,’ and routine client feedback, make Agile web development the ideal choice for offshore development projects. Offshore Web Development in India Numerous market changes in India have resulted in it becoming a preferred global destination for outsourcing of all types. The Indian market has matured significantly in recent years, allowing you – the client – to receive top quality web development at a very...

Crafting a Winning Digital Marketing Strategy

Although the term ‘digital marketing’ has been used for several years, it describes a rather broad assortment of online marketing initiatives – search engine optimization, pay per click advertising, content writing, social media, and more. The initiatives you choose for your business will vary largely depending upon your budget, audience, product, and objectives. The purpose of this guide is not to give specific instructions. We will not be telling how to digitally market your business; but rather, what considerations to make when crafting your strategy. Why a Digital Marketing Strategy Matters At the turn of the century, digital marketing was beginning to make an appearance. It now represents the second largest media channel available behind television. In fact, it is the only media channel expected to grow in the next three years, with some experts predicting it to surpass television for total reach by the end of the decade. Crafting a winning digital marketing strategy is about more than just building your brand and business – it is about remaining current and relevant. Set Clear Objectives and Realistic Goals To begin, you will need a set of clearly defined objectives for the next 6-12 months.  Each of these digital marketing goals needs to be specific and measurable. Some examples might include: Increase mailing list by 3000 subscribers Increase Facebook engagement by 30 per cent Increase web traffic by 15 per cent Decrease  cart abandonment by 10 per cent In other words, begin with the end in mind. And regardless of your objective, be sure to have a clear deadline to achieve it. The objectives you select for your winning digital marketing strategy need to be in line with...