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Mobile Commerce – What’s your Magento Store Strategy?

Within any form of work in the digital sphere, the rise of mobile is hard to ignore. We used to be sure of how people interacted with companies, but with the advent of portable technology and mobile commerce, we now are less sure of who is interacting with what, and when. Having worked on hundreds of Magento eCommerce projects ourselves, we feel it is more important than ever to make sure your Magneto set up has a fully functional mobile strategy, and in this article we will discuss a little bit about why Magento is the perfect platform for you to use. Magento mobile development – why do you need a mobile strategy? The world is changing and the rise of smartphones has revolutionised the way people buy and therefore how we promote and market our products. You will need to be sure your Magento mobile strategy is ready, fully optimised and has the customer in mind at all times. Some facts below indicate the exponential growth of mobile shoppers over the years. Source: Magento It’s predicted that mobile commerce will account for 15% of all online sales in 2015 if the rate of traffic increase stays the same. Mobile commerce figures for 2014 were 81% higher than they were in 2011 It’s clear therefore that if you don’t have a mobile strategy – you are missing out on a lot of potential traffic and sales. In today’s world, mobile statistics are easily trackable and measurable and mCommerce is rising in popularity. You do not want to risk being left behind by the competition when it comes to accessing your...