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9 Best Practices for Mobile App Testing

We live in the smartphone age where a business execution starts with mobiles and ends with mobiles. There is a lot of scope in app development, yet many businesses do not use it because they feel that apps fail to earn the value that they desire. This dissatisfaction among business owners is due to mobile app developers who sidestep mobile app testing, which is, in fact, a crucial step to survive in this highly competitive market. Mobile app testing has its own set of nuances and challenges. This is because the different mobile operating systems (OSs), device sizes, and usage scenarios make app testing a daunting task. Moreover, if your app does not work, users will not waste a single moment to uninstall it and switch to the next best app. So, here are a few suggestions to make your app testing and app deployment successful. 1. Select a Proper Device to Test Choose a proper device for mobile testing by analyzing how the app needs to work based on the following factors: On which devices will the app be used – smartphones or tablets? What is the earliest version of the OS that it will support? What are the popular devices among the target audience? What screen sizes and OS versions will you need to integrate? The total number of devices that you require to run the app test depends on the number of platforms and types of screen sizes that you target. If you do not possess the required number of devices, you should simulate the relevant parameters and run the tests accordingly. 2. Know Your App Before you...

A Definitive Guide to Mobile App Analytics

Mobile app usage has grown manifold in recent years and it is expected to continue to grow significantly, thanks to the connectivity and advancement in technology. A study report based on mobile app usage statistics shows more than 75 billion mobile apps have been downloaded and the figure is expected to reach 268.69 billion by 2017. In addition, consumers spend 85% of the time that they use their smartphones on apps and 26% of research starts from apps. Thus, we can see that mobile apps are playing a big role in productivity and marketing and they are essential for success. But, the success of a mobile app lies in how well it can engage users and solve their purpose. And this is only possible through mobile app analytics. Mobile app analytics refers to the collection, measurement, reporting and analysis of mobile data for the purpose of understanding and optimizing app usage. Mobile app analytics helps you understand customer behavior and tells you how you can customize your app to meet the needs of your customer. Why Mobile App Analytics Has Become So Important? Mobile users spend an average of 37 hours each month in apps and there is a 63% increase in usage every quarter. If you do not try to get the most out of the opportunities offered by the mobile space, then you are making a big mistake. Mobile app analytics helps you make the right decisions for your business. For example, a report by the Aberdeen group says that companies that used mobile analytics had an 11.6% increase in revenue while companies that chose to ignore mobile app analytics had...

Everything You Need to Know About IT Staff Augmentation

The advancement of technology has made the entire world connected and interdependent. While the world keeps shrinking, the demand for IT services is increasing every day. This pushes organizations into adopting delivery models, like IT staff augmentation, which help them to meet the client’s needs on time. As the demand for filling technical roles, such as BI experts, mobile developers and programmers, are rising, the need for staff augmentation has been increasing too. The hiring expectations have risen to about 40% this year. Thus, companies want a lot of short-term and long-term employees. A good IT staff augmentation solution is a great way to meet the rising demands for employees. Here is a look at this service delivery model. What is IT Staff Augmentation? Staff augmentation can also be termed subcontracting. It is the outsourcing of expertise or manpower based on requirements. For instance, if you have a project that must be done on time, you may need extra staff for a short time. Staff augmentation can help you get the necessary skilled staff on a contract basis. Pros of IT Staff Augmentation Staff augmentation helps you meet the dynamic requirements of a project. Small and mid-sized businesses find it especially useful. The following are some of the advantages of opting for an IT staff augmentation service: Provides you with direct access to the resources hired. Protects your intellectual property via service agreements. Provides you with access to specialized skill sets and experts as needed for your project. Helps you achieve your goals on time and on budget. It provides you with more time to focus on the work by freeing up the...

What Is Best for You: Mobile Website or Responsive Design?

With hundreds of smartphone and smart devices around us, it is no surprise when statistics show that about 50% of web traffic is driven by mobile devices. Search engines are also favoring sites that are tailored for mobile devices. If you are already convinced that you must have a mobile optimized site, then you are presented with another dilemma of whether you need a responsive design or a mobile website. Here is an overview of both these techniques to help you choose. Mobile Sites In this type of approach, a separate site is created that is suitable for the small screens and hardware of mobile devices. When a user tries to access the site from a mobile device, the server identifies the device and redirects them to the mobile site. This was the first solution introduced for mobile optimization and has its own advantages and disadvantages. Advantages You can differentiate the content on the mobile and desktop sites. So you can optimize the content for mobile sites and make them more mobile friendly. It provides a better user experience by providing mobile-specific controls. Disadvantages The bi-directional annotation (redirecting to mobile sites based on a device) may cause complications for SEOs. The changes in the desktop site must also be reflected in the mobile site. You have to maintain two domains for the same site. Responsive Design Responsive designs use code elements to alter the design of your website depending upon the device you use to access it. Essentially, a single website is made to adapt itself to the environment in which it is used. Responsive sites adjust themselves to...

A Definitive Guide to Cloud Hosting

Has your organization already started hosting services on the cloud platform? If no, then you probably need to know about the fast pace at which cloud computing is being adopted by firms across the globe. A big shift towards cloud computing has been further evident as per the cloud spending estimates made by the analyst house IDC for 2015. The cloud-based expenditure by enterprises was estimated at around $26.4 billion for 2014 and, according to the IDC, the total cloud infrastructure related expenses will rise to about $32 billion in 2015. That is a significant 28% increment in cloud spending. In fact, as per the ComputerWorld forecast study conducted in 2015, it is expected that around 42% of the IT decision makers are planning to increase the spending related to cloud platforms, which is the second highest spending category for IT enterprises after security technologies. Source : Forbes So let’s try and understand the concept of cloud hosting and its advantages as well as compare cloud hosting services with traditional web hosting services. What is Cloud Hosting? It involves hosting services for websites by configuring servers in a flexible way to provide an extremely reliable, scalable and affordable web infrastructure.                                                                                      Image credit: Flickr It is a service rather than a product which hosts websites on virtual servers that eventually utilize the computing resources from the underlying networks of physical...