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Mobile Apps Marketing – 6 Things Competitors Need to Know

Mobile Apps Marketing – 6 Things Competitors Need to Know

A million apps have jammed the market. In such a juncture is there a possibility of entry of new mobile applications. If yes, then how is it possible to be taken notice of in that sea of infinite options available for users? Is there a marketing approach available to generate traffic for a mobile application? This indeed is the right time to tap the mobile application market before it becomes stagnated with all possibilities. If there’s a new idea springing up, the application definitely needs to be developed but then it also needs to be coupled with the correct marketing approach. A bad launch will only create duplicates of the same idea and will enable competitors to create a similar application and be more successful than the one with the original idea. The shelf life of a mobile application is very less and hence mobile apps marketing becomes even more important to enable the outreach of the application within that quick turnaround time. Below is a chart that highlights the current trend. Applications indeed are here to stay as they continue to dominate the mobile web.   (Source: Flurry Analytics) Lets then run through a quick guide of mobile apps marketing: Create a brand value: Right from the screenshots of the app to the logo of your company, exists your brand value. Customers are themselves tech savvy in today’s marketplace and they do browse through fundamental elements like credibility, brand and customer reviews. The icon in the application store represents the brand and the enterprise. The first impression is often the last impression and creating a brand value would...
5 Essential Skills Every Offshore Developer Must Have

5 Essential Skills Every Offshore Developer Must Have

Offshoring makes software development solutions seem cheaper and faster. This isn’t quite the case if you haven’t hired the right offshore developer. So what are those ingredients that every offshore developer must have? A key to efficiency and meeting deadlines is a skilful offshore developer. Lets look at those 5 essential skills an offshore developer needs to have. 1.1. Refactoring An offshore developer needs to be well versed in refactoring. Old codes do not become obsolete. They are rather reusable but only via proper refactoring. Proper control of the code needs to be the offshore developer’s asset. New codes and libraries might test the technical abilities of the developer but then refactoring an old code allows independence over the code’s influence. 1.2 Testing It is always a question of whether testing should also be included in the skill checklist. But then as working processes transform, testing needs to be leveraged on a larger scale of cutting down on unwanted and unnecessary tests. Testing however also will have its usual functions of fixing bugs and writing better codes. Only if offshore developers are equipped with testing, can they streamline their working methodology into a smooth process. There is a different complete department of testers but then developers need to find an intersecting line between this department and theirs. Too much of reiterations can be checked if the testing can be done prior to it being tested by the specific department for bugs and troubleshooting. 1.3. Ability to leverage existing code Leveraging from existing codes can save time and money required to build new codes and new libraries. The offshore developer needs...
Understanding Digital Marketing Ecosystem for Enterprises

Understanding Digital Marketing Ecosystem for Enterprises

According to a report by Econsultancy, every three in 10 companies outsource their display (28%) and paid search (30%) advertising initiatives to agencies. Also, 62% of companies outsource their content marketing as per a report by the Content Marketing Institute (CMI).   This is proof that companies have started to realize the benefits of outsourcing digital marketing which is driving them to shift from doing the work in-house to outsourcing the work. But, what are the advantages of digital marketing outsourcing and how should one choose the right agency? Read on to find out. 1. Knowledge: No one person can have all the knowledge. To make a digital marketing team in the present day, you require graphic designers, copywriters, social media experts, SEO specialists, project managers, and media buying experts as well as strategies and software for automated marketing. But, by outsourcing digital marketing, you get all this as one team which is ready to work with you with minimal attention from your side. You just need one in-house person who gets the team utilized and takes the digital marketing efforts to the web. 2. Expense: It is costly to choose in-house personnel for digital marketing services as digital marketing needs digital tools. It is not just the MacBook that is expensive; the cloud-based software required to do the job is also expensive. Besides this, the marketing team further requires the latest computer hardware, a robust file server on the cloud, a task management system, a reporting system, and a filing system which means that you require an IT support person to make it all work. The costs of all this can run...
Why You Should Invest In Building a Digital Product?

Why You Should Invest In Building a Digital Product?

The world now spends more time glued to their smart phones and laptops than anything else. The Forbes 100 list is dominated by tech titans who have dropped out from Ivy League colleges and started their own ventures. The uncanny similarity among most of them is that they got super rich offering digital products. Clearly, the market for digital products is sky-rocketing and you will do good to jump on the bandwagon. So what all are classified as digital products? All your eBooks, online tutorials, websites, music, mobile apps, software, graphic designs, online media can be classified as digital products. And that includes products like Facebook and Whatsapp. The market size for digital products is a good bit. Here are the advantages of building a digital product over a tangible product.   They are Easier to Manage Since the entire product is online they are a lot easier to manage. Starting from creating them to selling them the entire process is hassle free and can be done from anywhere in the world with a laptop in front. Sounds like such a lucrative proposition doesn’t it? It is. One of the biggest problems of manufacturing tangible products is setting up a factory. This in itself is a humongous task and you need to first get the land, then build the factory and get all the machinery and labour and then only you can start production. So it’ll take at least 2 years for your idea for your grand idea to see light of the day. That provided if all these processes go on smoothly and there are no regulatory or land acquisition...
Modern Coding Practices – What You Should Know

Modern Coding Practices – What You Should Know

A rational approach to coding is what is expected of modern coding practices. But then it isn’t as rational as one would guess. A lot of myths still run to delimit the right coding practice. Hence we should rather develop an understanding of the modern coding practices than placing our bets on previous tested and proven methods. The myths involved in coding practices will only act to hinder the end result. Let’s debunk the myths one by one and try to understand what we can rightly call a modern coding practice. Myths Busted #1: Offshoring may not always produce software faster and cheaper Offshoring has been the proven method to cut down on costs and has been a part of almost all software project humble beginnings. Venture capitalists trying to find the right company to invest their fortune on would also look forward to working with a flexible enterprise that facilitates the offshore scope. Yes it does sound a cost effective methodology as off-loading suggests more work at a lower budget. As Frederick Brooks suggests(in the year 1975) that adding developers doesn’t pace up the software project, on similar grounds does also offshoring fail though it provides with more workforce at a dirt cheap price. Offshoring does empower a development team with a bigger workforce but then it would be going overboard to state that offshoring always produces software faster and cheaper. The fact that offshoring necessitates a cumulative increase in the effort to execute a software project. Three instant problems rise owing to the same. 1. Disrupts the work because of the repartitioning required 2. Training becomes necessary:...