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Creating & Implementing an Effective Omnichannel Strategy

Creating & Implementing an Effective Omnichannel Strategy

Marketing a product or service isn’t as straightforward as it was several years ago. For starters, the singular or double-point marketing source (mainly word-to-mouth and newspaper ads) has branched out to hundreds of equally effective ones. Being lenient with our initial research and skipping out the crucial channels can even cost us our business. The development of multichannel approach strategies, on the other hand, has helped the marketers make their products reach millions within a small amount of time, all thanks to the latest technology innovations. IoT, VR, AI- you name it. Nowadays, a one to one, more personalized communication with the consumers is in focus via an array of channels- from the social media updates to a more personal ‘first-name-based’ emails. Everybody likes to be heard and felt important. Treat them well and they will not think twice before aligning their money and time on your product. But make yourself visible, don’t spam! All in all, consumers want a more hands-on dealing, exactly what an omnichannel approach does!   What Is Omni-Channel Marketing? Omnichannel marketing refers to a multichannel sales approach to provide an ultimate and seamless shopping experience to the customers. From smartphones, desktops to VR displays at the brick and mortar store, you get an integrated service involving both the physical and digital channels. Omnichannel is derived from the latin word ‘omnis’ which means ‘universal/all’. The classic case of ‘name-says-it-all’. This marketing method fully utilizes the consumer’s access to information to create a unified buyer experience. You can now easily grab onto a variety of products/brands at one. The omnichannel approach is also dubbed as ‘customer-friendly’...

Our Experience

  Domain expertise is as important as technical expertise. At Classic, we expertise in various domains and verticals. We provide offshore consulting services and work with customers to come up with right solutions. Some of the verticals we specialize in are following : Medical and Healthcare : We have experience developing healthcare mobile apps, web applications and developing enterprise healthcare applications. Our solutions include clearing house integrations, business intelligence solutions, iPhone Apps, Doctors Payroll systems and much more. Real Estate : We have over ten years experience developing real estate websites and applications. We have expertise developing Real Estate websites, Agent/Broker Tools, Custom CRM Applications, Property Management Systems, IDX Integrations, Real Estate Calculators and much more. Local Search and Geo Applications : Geo Applications are leading the innovation in mobile space. It helped iPhone take lead in the smartphone market. We have extensive experience developing Local Search Websites, Review Websites, iPhone and Android Apps using Geo Capabilities. Online Retail and eCommerce : Online Retailing and eCommerce solutions are not as simple as they were in early stages of internet. The competition is increasing as well. Analytics and Online Strategies with right technology solution play a big role in eCommerce solutions now. We help our customers from inception to implementation of strategies. Web To Print : We have a delivered some state-of-art Web to Print solutions using Adobe Flex. We have experience developing Front-end tools to design print materials, photobooks, brochures online and building back-end applications to manage the complete print processes. Social Media and Community Applications : We specialize in developing social media mobile and web applications. We work...

Complete Outsourcing Solution Provider

The marketplace is crowded with Web Development companies and offshore service providers. Why choose Classic Informatics Private Limited (CIPL) for your outsourcing needs? Classic Informatics has been providing unmatched web development solutions and offshore services for over nine years. CIPL is an experienced web development and mobile development company that understands the challenges and complexities of outsourcing and tackles all hurdles with ease. The Project Managers and Programmers at CIPL are trained and adept in delivering on-time projects and providing solutions that match your needs, expectations, time frame and budget. Timely communication, frequent updates and quality testing processes make us stand out in the marketplace and make us your best choice for web development solutions, mobile development solutions and all outsourcing and offshore...

About Classic Informatics

Classic Informatics is a global web development and mobile apps development agency with over 150 techies and designers on-board. Our clients include SMEs, enterprises and start-ups from across the world. We are headquartered in New Delhi, India with another offshore development center in Chandigarh, India. Our offshore outsourcing development solutions include Custom Web Development, PHP Development, ASP.NET Development, eCommerce and CMS Websites, Rich Internet Applications, Enterprise Web Application, Website Designing, iPhone Apps Development and Android Apps...