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Top 5 Content Management Systems Today

Top 5 Content Management Systems Today

Content Management Systems or CMS are in very high demand today among people who want to manage their websites and the content on it. These are usually easy to use and even non-technical users can centrally manage websites and add, delete, edit and manage all the content on their websites. These are really useful and very powerful tools especially when the content of a website has to be changed or updated very frequently. They are most commonly used in Blogs, News sites and E-commerce sites. The choice of the Content Management Systems is usually based on technology like ASP.NET, Java, Perl, PHP, Ruby on Rails, Python etc. Another classification in Content Management Systems is the Open Source vs Commercial License. While Open Source is free, the licensed one’s can cost you a lot and still not provide you with all the functionalities you need. In this article we look at the Top 5 content management systems for .NET technology. Umbraco This is an Open source Content Management System and has no licensing fee. In addition to being very simple and easy to use, it also provides various functionalities and features and can be used to design the most complex of applications. It can be used to create and edit content, schedule future posts and updates and track the project workflow. It is being used from small sites and brochure sites to major companies and media brands of the world. It is a very strong Content Management System and is known to be very stable and easily installed and customizable and comes with various plugins as well. It also lets...
How To Manage The Huffs & Puffs Of an Offshore Agile Team

How To Manage The Huffs & Puffs Of an Offshore Agile Team

Quite often, an offshore agile development approach is viewed with scepticism. A September 2012 Forrester report on agile development states that an offshore approach adds complexity in terms of communication of the workflow, tracing backlogs and other such troubleshooting. Hence one should leave no scope for wrong methodology or bad management decisions when an offshore agile team is the intended workflow. So then what are the proven ways of managing an Offshore Agile Development Team? Starting Small Keeping the agile team small at the initial stages is one of the proven methods to better management of an offshore agile development team. Give the pre-requisite time for better structuring of the work and better relationship. To quote an example, Hotwire opted to offshore agile development but then the approach was a success partly because for the 1st year and a half, Luxoft, their IT provider were associated with them only in terms of basic testing and simple automation. The small team ensures less team interdependencies. It is necessary to skim through the first few iterations and let the customer-provider relationship build. Effective time-boxing work can also be a smart decision Benefits of a hybrid model: A 50/50 offshore-onshore model is an ideal situation for an effective offshore development team. This model ensures a workforce a couple of hours away to tend to the customer directly and at the same time has an equal strength in the offshore team. The offshore-onshore model lubricates the difficulty in managing a completely offshore agile development team. Spotify.com’s Agile approach worked because of the well distributed workforce into clusters they called “squads”. The “Squads” were...
Mobile Apps Marketing – 6 Things Competitors Need to Know

Mobile Apps Marketing – 6 Things Competitors Need to Know

A million apps have jammed the market. In such a juncture is there a possibility of entry of new mobile applications. If yes, then how is it possible to be taken notice of in that sea of infinite options available for users? Is there a marketing approach available to generate traffic for a mobile application? This indeed is the right time to tap the mobile application market before it becomes stagnated with all possibilities. If there’s a new idea springing up, the application definitely needs to be developed but then it also needs to be coupled with the correct marketing approach. A bad launch will only create duplicates of the same idea and will enable competitors to create a similar application and be more successful than the one with the original idea. The shelf life of a mobile application is very less and hence mobile apps marketing becomes even more important to enable the outreach of the application within that quick turnaround time. Below is a chart that highlights the current trend. Applications indeed are here to stay as they continue to dominate the mobile web.   (Source: Flurry Analytics) Lets then run through a quick guide of mobile apps marketing: Create a brand value: Right from the screenshots of the app to the logo of your company, exists your brand value. Customers are themselves tech savvy in today’s marketplace and they do browse through fundamental elements like credibility, brand and customer reviews. The icon in the application store represents the brand and the enterprise. The first impression is often the last impression and creating a brand value would...
5 Essential Skills Every Offshore Developer Must Have

5 Essential Skills Every Offshore Developer Must Have

Offshoring makes software development solutions seem cheaper and faster. This isn’t quite the case if you haven’t hired the right offshore developer. So what are those ingredients that every offshore developer must have? A key to efficiency and meeting deadlines is a skilful offshore developer. Lets look at those 5 essential skills an offshore developer needs to have. 1.1. Refactoring An offshore developer needs to be well versed in refactoring. Old codes do not become obsolete. They are rather reusable but only via proper refactoring. Proper control of the code needs to be the offshore developer’s asset. New codes and libraries might test the technical abilities of the developer but then refactoring an old code allows independence over the code’s influence. 1.2 Testing It is always a question of whether testing should also be included in the skill checklist. But then as working processes transform, testing needs to be leveraged on a larger scale of cutting down on unwanted and unnecessary tests. Testing however also will have its usual functions of fixing bugs and writing better codes. Only if offshore developers are equipped with testing, can they streamline their working methodology into a smooth process. There is a different complete department of testers but then developers need to find an intersecting line between this department and theirs. Too much of reiterations can be checked if the testing can be done prior to it being tested by the specific department for bugs and troubleshooting. 1.3. Ability to leverage existing code Leveraging from existing codes can save time and money required to build new codes and new libraries. The offshore developer needs...
Understanding Digital Marketing Ecosystem for Enterprises

Understanding Digital Marketing Ecosystem for Enterprises

According to a report by Econsultancy, every three in 10 companies outsource their display (28%) and paid search (30%) advertising initiatives to agencies. Also, 62% of companies outsource their content marketing as per a report by the Content Marketing Institute (CMI).   This is proof that companies have started to realize the benefits of outsourcing digital marketing which is driving them to shift from doing the work in-house to outsourcing the work. But, what are the advantages of digital marketing outsourcing and how should one choose the right agency? Read on to find out. 1. Knowledge: No one person can have all the knowledge. To make a digital marketing team in the present day, you require graphic designers, copywriters, social media experts, SEO specialists, project managers, and media buying experts as well as strategies and software for automated marketing. But, by outsourcing digital marketing, you get all this as one team which is ready to work with you with minimal attention from your side. You just need one in-house person who gets the team utilized and takes the digital marketing efforts to the web. 2. Expense: It is costly to choose in-house personnel for digital marketing services as digital marketing needs digital tools. It is not just the MacBook that is expensive; the cloud-based software required to do the job is also expensive. Besides this, the marketing team further requires the latest computer hardware, a robust file server on the cloud, a task management system, a reporting system, and a filing system which means that you require an IT support person to make it all work. The costs of all this can run...