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Mobile Commerce – What’s your Magento Store Strategy?

Within any form of work in the digital sphere, the rise of mobile is hard to ignore. We used to be sure of how people interacted with companies, but with the advent of portable technology and mobile commerce, we now are less sure of who is interacting with what, and when. Having worked on hundreds of Magento eCommerce projects ourselves, we feel it is more important than ever to make sure your Magneto set up has a fully functional mobile strategy, and in this article we will discuss a little bit about why Magento is the perfect platform for you to use. Magento mobile development – why do you need a mobile strategy? The world is changing and the rise of smartphones has revolutionised the way people buy and therefore how we promote and market our products. You will need to be sure your Magento mobile strategy is ready, fully optimised and has the customer in mind at all times. Some facts below indicate the exponential growth of mobile shoppers over the years. Source: Magento It’s predicted that mobile commerce will account for 15% of all online sales in 2015 if the rate of traffic increase stays the same. Mobile commerce figures for 2014 were 81% higher than they were in 2011 It’s clear therefore that if you don’t have a mobile strategy – you are missing out on a lot of potential traffic and sales. In today’s world, mobile statistics are easily trackable and measurable and mCommerce is rising in popularity. You do not want to risk being left behind by the competition when it comes to accessing your...

Top 5 Cross Platform Tools For Developing Mobile Apps

In this post, we are looking at cross platform tools to develop mobile apps, and some of the best available and on the market today. Cross platform mobile technologies help you build mobile apps for multiple mobile operating systems using just one code-base and a programming language of your choice. All you need is the assistance of an experience mobile apps development agency to guide you through The Top 5 cross platform tools for mobile apps post will explain the key features and highlights of each of the apps – looking at why they’re amongst the best, what you can expect from using them and what kind of applications are possible with them. PhoneGap PhoneGap is free, open source software that allows you to create apps for 8 different platforms, including OS, Android & Blackberry amongst others Key features Some of PhoneGap’s key features involve a lot of integration with APIs of the various operating systems. The accelerometer, compass and geolocation services of modern systems are all available for apps made with PhoneGap Benefit of using PhoneGap PhoneGap is completely free to use – and it goes some way to explaining its popularity. Another benefit it that it’s not wholly owned by Adobe, so gets great support and is wholly based on the open-source Apache Cordova project. Some high profile apps were created using PhoneGap, and you can find out more by visiting the PhoneGap apps list. Appcelerator Titanium More than 70,000 apps across all stores have been made the Appcelerator Titanium, so it’s another great option for support as well as the number of function it provides. Key...

A comprehensive guide to successful Offshore Web Development Using Distributed Agile Methodology

Agile web development allows for a number of advantages, especially when compared against the Waterfall methodology. Those advantages include: Decreased costs Reduction in time to market Regular input from the client Improvement in overall product quality Flexible, team-based approach to project completion What about if you are considering an offshore web development project? Is Agile web development really the best option? What are the challenges associated with offshore web development? The purpose of this article is to explore offshore web development using Agile – with a particular focus on India – as well as some keys to making your Agile web development project a complete success. Offshore Web Development Using Agile In contrast to Waterfall, Agile takes a much faster and more flexible approach to completing web development projects. To answer the question – yes – Agile web development is the best option for offshore web development. Simply put, you may wish to consider offshore web development using Agile for any number of reasons, including: A lack of local talent to successfully complete your web development project The reduced cost of working with offshore web developers The ability to increase or decrease capacity fairly quickly Concepts such as iterative development, short work phases known as ‘sprints,’ and routine client feedback, make Agile web development the ideal choice for offshore development projects. Offshore Web Development in India Numerous market changes in India have resulted in it becoming a preferred global destination for outsourcing of all types. The Indian market has matured significantly in recent years, allowing you – the client – to receive top quality web development at a very...

Crafting a Winning Digital Marketing Strategy

Although the term ‘digital marketing’ has been used for several years, it describes a rather broad assortment of online marketing initiatives – search engine optimization, pay per click advertising, content writing, social media, and more. The initiatives you choose for your business will vary largely depending upon your budget, audience, product, and objectives. The purpose of this guide is not to give specific instructions. We will not be telling how to digitally market your business; but rather, what considerations to make when crafting your strategy. Why a Digital Marketing Strategy Matters At the turn of the century, digital marketing was beginning to make an appearance. It now represents the second largest media channel available behind television. In fact, it is the only media channel expected to grow in the next three years, with some experts predicting it to surpass television for total reach by the end of the decade. Crafting a winning digital marketing strategy is about more than just building your brand and business – it is about remaining current and relevant. Set Clear Objectives and Realistic Goals To begin, you will need a set of clearly defined objectives for the next 6-12 months.  Each of these digital marketing goals needs to be specific and measurable. Some examples might include: Increase mailing list by 3000 subscribers Increase Facebook engagement by 30 per cent Increase web traffic by 15 per cent Decrease  cart abandonment by 10 per cent In other words, begin with the end in mind. And regardless of your objective, be sure to have a clear deadline to achieve it. The objectives you select for your winning digital marketing strategy need to be in line with...

Build Long-term Relationships With Your Customers

It isn’t always about how many new customers associate them with your business that determines your success but it the fact that how many stay with you that makes all the difference. Successful businesses are those who retain their customers and turn them into loyal customers. That’s one of the basic marketing principles. But it doesn’t come easily, especially for online businesses. In today’s time, online businesses are faced with stiff competition to win their customer’s attention. There are just so many choices before your prospective customers that they really find it difficult to decide which company to choose. The only resort left for you is to work really hard for attracting the customers to your online business. The next task is to gain the trust of your customers which is very difficult, since it is true that trust can only be earned over time. But once you have achieved it they are sure to stay with you. Your customers will only depend on you if they see you working hard to deliver them the value they are seeking. You have to become indispensable to your customers. And in the process you will find that you have added immense value to your business, enhanced your brand name and positioned your business much better against your competitors. For you to be able to do that here are some simple things that you can add in your efforts to reach that ultimate goal of a loyal customer base: Communicate Often You need to engage with your customers on a regular basis. Reach out to them through their mail Inbox and no...