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What does Microsoft partnering with Dropbox mean for your business?

Last week brought the happy news about Microsoft and Dropbox partnering together over office integration. Ilya Fushman, head of product, business and mobile at Dropbox, revealed the news in his blog that he posted on Dropbox’s official blog on November 6, 2014. Shortly after, Microsoft also confirmed the same in its blog. And we think that this partnership is a win-win for everybody. What gets us excited is the fact that how much business houses will gain from this partnership. We ourselves use Dropbox for Business for our day to day operations. And we haven’t heard of anybody who doesn’t use Microsoft Office. So, this partnership means a lot to businesses like ours and many others as well. To us, combining these two powerful services means access to an even more seamless experience. The functionality will be rolled out to iOS and Android users pretty soon. Dropbox will also be releasing a Dropbox app for Windows phone and tablet users in subsequent months. When that happens, you can be sure of one thing – boundless productivity! It is not merely about bringing together the magic of Dropbox and your Office desktop experiences to the mobile and the web. There is more. With Dropbox and Microsoft storage integration you will be able to edit all your Office files directly from your Dropbox mobile app. The changes you make in the file will sync automatically across all your devices, therefore giving you the freedom to work anytime from anywhere. Similarly, you can access your Dropbox files from your Office mobile and web apps. Therefore, you will always have access to your work...

Speed up your WordPress Website

In this fast-paced world, time is money. Nobody likes waiting. Not even for a web page to load. People avoid going back to those websites that are slow, especially when browsing through mobile. It even affects your conversion rate greatly. Yes, website’s loading speed is becoming increasingly important. And it isn’t just about the users. A slow loading website also suffers from low search engine rankings. Website speed is a crucial factor in ranking since search engines give a lot of importance to how fast your website is downloaded. The issue of slow loading has especially been observed with websites that built on the WordPress platforms. Though the platform is pretty powerful but suffers from being slow. But thankfully, that can be corrected by taking correct precautions. And we are here to help. Here are a few simple tips you can follow that will drastically improve the loading speed of your WordPress website. Theme: WordPress comes with numerous good looking themes. But don’t get carried way. Choose a theme that is not bulky. But thing you can keep in mind while choosing a website theme is that it should not have images throughout the webpage. The focus should be to choose an optimized theme that loads fast on PCs, tablets and all mobile devices. Plug-ins: Plug-ins are one of the first reasons you why you must have chosen the WordPress platform. But you don’t need every other plug-in in your website. Some of them may interfere with the server request and may result in a slow loading website. File size: Your website requires you to upload a lot of...

Classic Informatics launches Zonka Feedback at The Restaurant Show 2014!

After receiving an overwhelming response in the Indian market, we, at Classic Informatics, are proud to have launched Zonka Feedback in the International market. We had our eyes set on the upcoming The Restaurant Show 2014 and on Monday, October 6, 2014 – the first day of the event – we launched our all new feedback management system. The Restaurant Show 2014 is UK’s leading exhibition catering for the premium sector of the restaurant industry. We knew from the very beginning that The Restaurant Show 2014 will serve as the perfect platform to showcase how awesome our brand new feedback system for restaurant that Zonka Feedback undoubtedly is. And how right we were! We are receiving some fantastic updates from the event. Our team showcasing the product in Earl’s Court in central London, where The Restaurant Show 2014 is being hosted, is meeting with industry leaders and players, discussing with them the latest industry trends and of course showcasing our amazing Android and iOS-based feedback app – Zonka Feedback. And they all sound so happy and excited. Our product has been well received and many big names from the industry in the international market and some of them are showing great interest in the product. This is the response that we got on the first day itself and we can only imagine what the remaining two days of TRS 2014 hold for us. Zonka Feedback is a revolutionary, out-of-the-box way of collecting feedback on tablet while the guests are still in the premise. Zonka Feedback offers powerful reporting, intelligent insights and instant alerts that make life easy for those...

Take your Email Marketing Strategy to the next level with Dynamic Content

What’s the best thing about Digital Marketing? That it makes it possible to personalize your marketing efforts to your specific customers. This is not possible with traditional marketing tools. Be it Social Media or any other digital marketing tool, you can personalize your message to reach out to even one single customer of yours’. You can converse with your existing customers or prospective customers on a one-on-one basis. This becomes all the more easy when reaching out to your customers through email marketing. Email Marketing gives you the freedom to change your message according to the individual customer’s needs, attributes and behavior observed online. Yes, your customers are more than just email addresses. Never have we ever seen a sales person use the same sales pitch to approach two different prospects. The same applies to email marketing as well. This is where dynamic content comes into the picture. In fact is it one of the most important elements that make an email marketing campaign successful. Dynamic content refers to the inclusion / exclusion or / and substitution of elements within an email that may vary from recipient to recipient on the basis of information available to you about them. This kind of strategy puts the data collected about your customers to good use. You can make your email marketing strategy more personalized and targeted. Such emails see a high success rate of engaging the recipient with your brands which may ultimately lead to conversion. But you cannot just write a personal email just like you write one to a friend. Your email has to be intelligent and deliver the...

What makes a Digital Marketing Campaign work?

Behind every successful online product lies a successful digital marketing campaign. Likewise, behind every successful digital marketing campaign lies a successful digital marketing strategy. Yes, digital marketing involves a strategy. And it is certainly much more than just making a Facebook Page of your brand. There are a number of components that hold a major role to play in executing a complete and highly effective Digital Marketing Campaign. Remember, a high impact digital marketing campaign can have a direct positive impact on your ROI. Therefore, you need to take these following components quite seriously. 1. Content Great plans need great content backing them up. Simply setting up your online presence will not ensure that your audience will show up. You need to create highly engaging content that will offer some value to its readers. And you have to keep on writing and promoting fresh content on social platforms so that your content reaches its readers and engages with your brand. 2. Search Engine Optimization Every long-term strong marketing strategy requires an equally strong SEO strategy. A strong SEO strategy can help your brand gain visibility in the digital world. It needs to be very targeted and focused so that only relevant traffic can be generated. And always remember, SEO is one strategy that never gets complete. It is an on-going process and one needs to keep up with the changing search engine algorithms and guidelines. 3. Social Media The purpose of Social Media is at times misunderstood as merely to push links through posts on various Social Media platforms. It has got much more to do than just that....