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Tips for Start-ups to Outsource Development

Tips for Start-ups to Outsource Development

What does your startup do to increase its profits? For most startups, the question remains where should they invest and focus first. It’s always hard at the beginning. As an organization on a growth spurt, you need to establish a strong foundation. Aim to accumulate viable resources and invest in judicious use of resources. Businesses often follow the method of ‘outsourcing’ to save both time and money with the intention of increasing their brand value at the same time. An intesting point here is that for outsourcing to work, you’ll need to think of the outsourcing team as an extension to your organization than an indeendant one. Being integrated will help in better decision making, something that we all look forward to when running a startup. How Does Outsourcing Work? Outsourcing helps reduce costs and time by transferring work outside the organization rather than completing it internally. Here is how it works. If you’re bad at baking a cake and you need to bake a dozen of them, don’t bother yourself with the chemistry involved. You could rather approach someone who has an expertise in it and offer them a share of the sales in return. Most startups for instance may not have a marketing team. Creating awareness and publicizing your product can be a tedious task and a very expensive one at that. How does an organization achieve the publicity they require with not experiencing a huge blow to their financial budget? It’s simple, by simply outsourcing the task to an organization that has the expertise in that area. This would save both time and money for the...
5 Essential Skills Every Offshore Developer Must Have

5 Essential Skills Every Offshore Developer Must Have

Offshoring makes software development solutions seem cheaper and faster. This isn’t quite the case if you haven’t hired the right offshore developer. So what are those ingredients that every offshore developer must have? A key to efficiency and meeting deadlines is a skilful offshore developer. Lets look at those 5 essential skills an offshore developer needs to have. 1.1. Refactoring An offshore developer needs to be well versed in refactoring. Old codes do not become obsolete. They are rather reusable but only via proper refactoring. Proper control of the code needs to be the offshore developer’s asset. New codes and libraries might test the technical abilities of the developer but then refactoring an old code allows independence over the code’s influence. 1.2 Testing It is always a question of whether testing should also be included in the skill checklist. But then as working processes transform, testing needs to be leveraged on a larger scale of cutting down on unwanted and unnecessary tests. Testing however also will have its usual functions of fixing bugs and writing better codes. Only if offshore developers are equipped with testing, can they streamline their working methodology into a smooth process. There is a different complete department of testers but then developers need to find an intersecting line between this department and theirs. Too much of reiterations can be checked if the testing can be done prior to it being tested by the specific department for bugs and troubleshooting. 1.3. Ability to leverage existing code Leveraging from existing codes can save time and money required to build new codes and new libraries. The offshore developer needs...
Understanding Digital Marketing Ecosystem for Enterprises

Understanding Digital Marketing Ecosystem for Enterprises

According to a report by Econsultancy, every three in 10 companies outsource their display (28%) and paid search (30%) advertising initiatives to agencies. Also, 62% of companies outsource their content marketing as per a report by the Content Marketing Institute (CMI).   This is proof that companies have started to realize the benefits of outsourcing digital marketing which is driving them to shift from doing the work in-house to outsourcing the work. But, what are the advantages of digital marketing outsourcing and how should one choose the right agency? Read on to find out. 1. Knowledge: No one person can have all the knowledge. To make a digital marketing team in the present day, you require graphic designers, copywriters, social media experts, SEO specialists, project managers, and media buying experts as well as strategies and software for automated marketing. But, by outsourcing digital marketing, you get all this as one team which is ready to work with you with minimal attention from your side. You just need one in-house person who gets the team utilized and takes the digital marketing efforts to the web. 2. Expense: It is costly to choose in-house personnel for digital marketing services as digital marketing needs digital tools. It is not just the MacBook that is expensive; the cloud-based software required to do the job is also expensive. Besides this, the marketing team further requires the latest computer hardware, a robust file server on the cloud, a task management system, a reporting system, and a filing system which means that you require an IT support person to make it all work. The costs of all this can run...
Why You Should Invest In Building a Digital Product?

Why You Should Invest In Building a Digital Product?

The world now spends more time glued to their smart phones and laptops than anything else. The Forbes 100 list is dominated by tech titans who have dropped out from Ivy League colleges and started their own ventures. The uncanny similarity among most of them is that they got super rich offering digital products. Clearly, the market for digital products is sky-rocketing and you will do good to jump on the bandwagon. So what all are classified as digital products? All your eBooks, online tutorials, websites, music, mobile apps, software, graphic designs, online media can be classified as digital products. And that includes products like Facebook and Whatsapp. The market size for digital products is a good bit. Here are the advantages of building a digital product over a tangible product.   They are Easier to Manage Since the entire product is online they are a lot easier to manage. Starting from creating them to selling them the entire process is hassle free and can be done from anywhere in the world with a laptop in front. Sounds like such a lucrative proposition doesn’t it? It is. One of the biggest problems of manufacturing tangible products is setting up a factory. This in itself is a humongous task and you need to first get the land, then build the factory and get all the machinery and labour and then only you can start production. So it’ll take at least 2 years for your idea for your grand idea to see light of the day. That provided if all these processes go on smoothly and there are no regulatory or land acquisition...
Should You Invest & build WatchOS apps?

Should You Invest & build WatchOS apps?

The global smart phone market saw a spurt in demand in the past 5-6 years. Now the global market size is pegged at around 270 billion USD. It used to be hardly 50-60 billion USD back in the year 2009. Clearly, disruptive technology is the norm of the hour and people who do not evolve with time tend to perish. Statistical Analysis of App Needs Today The new global market for smart phones created a host of opportunities in the field of mobile applications ushering in the start-up culture. The smart phone app market alone is expected to be worth 77 billion USD. And why wouldn’t it be? There is expected to be nearly 1 billion smart phones in the world in 2015. That is twice the number of personal computers. Now, this is the kind of growth that we have seen in the new technology sector in the past 4-5 years. Innovation Has Spurred Growth in the Technological Sphere In recent times, the stress for innovation has been on wearable technology. It was mostly limited to prototype models after the lacklustre market performance by the Google glass. But Apple decided to take the game head on and lived up to its tag of being the game-changer in the technology industry. The smart phone industry was pioneered by Apple with the launch of the iPhone way back in 2007 and they did it again in wearable technology with the launch of their much hyped smart watch. Sales of the watch have been satisfactory with IDC predicting the tech giant will be selling 13.9 million watches in 2015 giving it...

5 Reasons Why You Should Choose Zend Framework for Enterprise Application Development

Zend occupies a major chunk in PHP web development. Being a favorite MVC framework for web developers, the framework has only become better with its latest stable version of Zend 2. The framework is widely preferred and trusted by various corporations, such as Cisco WebEx and BNP Paribas. The scope of Zend is not only limited to gearing up websites for small- and mid-sized businesses, but this powerful PHP framework is also capable of boosting enterprise applications.                 Featuring a modular approach, event manager, service manager and PHP composer, the Zend framework can easily boost your enterprise by powering robust applications for you. But, if you are still not confident in Zend to boost your enterprise application, then read on. Here we’ve listed a few of its functionalities that would make you go for it! Easily Extends the Classes Being a fully object-oriented MVC framework, the Zend framework makes use of inheritances and interfaces like a boss! If not all, then a large portion of Zend’s frameworks is extendable, owing to this very property of Zend. Developers get the freedom to implement their own customizations of individual components into the code without having to disturb Zend’s inbuilt code base. This then helps you develop customized and tailor-made solutions for your enterprise as per your needs. Makes Use of Its Decoupled Property to Your Advantage The Zend framework is decoupled to a large extent. That means that you can choose to work with the components you want to work with and chuck the rest! Zend is basically a perfect collection of classes. You...