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Creating & Implementing an Effective Omnichannel Strategy

Creating & Implementing an Effective Omnichannel Strategy

Marketing a product or service isn’t as straightforward as it was several years ago. For starters, the singular or double-point marketing source (mainly word-to-mouth and newspaper ads) has branched out to hundreds of equally effective ones. Being lenient with our initial research and skipping out the crucial channels can even cost us our business. The development of multichannel approach strategies, on the other hand, has helped the marketers make their products reach millions within a small amount of time, all thanks to the latest technology innovations. IoT, VR, AI- you name it. Nowadays, a one to one, more personalized communication with the consumers is in focus via an array of channels- from the social media updates to a more personal ‘first-name-based’ emails. Everybody likes to be heard and felt important. Treat them well and they will not think twice before aligning their money and time on your product. But make yourself visible, don’t spam! All in all, consumers want a more hands-on dealing, exactly what an omnichannel approach does!   What Is Omni-Channel Marketing? Omnichannel marketing refers to a multichannel sales approach to provide an ultimate and seamless shopping experience to the customers. From smartphones, desktops to VR displays at the brick and mortar store, you get an integrated service involving both the physical and digital channels. Omnichannel is derived from the latin word ‘omnis’ which means ‘universal/all’. The classic case of ‘name-says-it-all’. This marketing method fully utilizes the consumer’s access to information to create a unified buyer experience. You can now easily grab onto a variety of products/brands at one. The omnichannel approach is also dubbed as ‘customer-friendly’...

What Works Best – Magento, WooCommerce, or Drupal Commerce?

ECommerce has been around for quite a long time now and has grown into a booming industry, picking up momentum in the global market like a wildfire. Thanks to eCommerce, people nowadays buy all kinds of things sitting in the comfortable confines of their homes and offices without having to visit an actual market. Not limited to the comfort of buying things online, eCommerce also allows people to sell almost anything, helping save on costs and traveling. Mobile commerce is no longer a nifty sideshow either. With the proliferation of smartphones and tablets in the technology sphere, and as shopping on smartphones and tablets has now become routine for people, mCommerce has further shifted the retailers’ focus to building and enhancing their online business to stay in the race. Bank of America forecasts that $67.1 billion purchases will be made from smartphones in Europe and the US by end of 2015. A wide range of mCommerce platforms is available for building a robust mobile eCommerce site from which GSI, Oracle ATG, IBM Websphere, Amazon Webstore, MarketLive, American Eagle, and Magento are worth mentioning. If you are contemplating the prospects of building your own eCommerce site, it is important to know which platform will yield the best results. There are a number of platforms and services available for this task, but only a handful of them is considered worthwhile today. Let’s take a brief look at the three most popular platforms available today. WooCommerce The first in line and arguably one of the most popular eCommerce platforms in the market today is WooCommerce – a stand-alone, open source plugin for WordPress that...

Magento – The Ruling King of eCommerce in 2015 Remains the Same

Every so often, we are asked as to what the best eCommerce platform is. And every time, the answer is the same – Magento. e-Commerce is one of those phenomena that is getting even bigger every year. With easy access to Internet and short-attention spans of this generation that draws them to online shopping, e-commerce has expanded very quickly. Did you know that out of all the people who use Internet, 80% of them have made an online purchase? Out of these, 50% has shopped online more than once. With the varied number of e-commerce stores hitting the online market, goliaths like Amazon and eBay are not the only options for the consumers. Consumers don’t mind using other platforms as long as the platform offers them a good deal. They like researching and browsing and satisfying themselves before they buy. Today online shopping is seen as an alternative to brick and mortar shops primarily because 71% of online shoppers believe that they will get a better deal online. But to be able to draw the attention of the consumers away from tried and tested e-commerce outlets, you have to make it seem worth their while. While your delivery may be free or your products may be excellent, nothing can replace the first impression, and the experience a consumer has while shopping on your site. To make sure that your e-commerce store is of good quality, there is a need to use a robust e-commerce platform like Magento. Magento is the world’s largest e-commerce platform. Magento has been through numerous changes – from its first Community edition that was released...

eCommerce With ASP.NET – Exploring the Possibilities

The eCommerce market has changed over the years. Amazon and Alibaba stand on their own, with billions of revenue each year. There are thousands of small players as well, selling everything from baseball bats to television sets. B2C e-commerce sales were more than $1.2 trillion dollars in 2013 alone. The numbers are expected to rise, with eCommerce sites picking up in newer regions and countries like India, with the market expanding phenomenally. Amazon’s entrance into newer markets and the rising dominance of newer players portray a bright outlook for eCommerce business. In turn, this seems to be the right time to jump onto the eCommerce bandwagon. So, how do you want your eCommerce site to be? Most website owners looking at eCommerce want to explore the different development options available. There has been an increasing focus on introducing a mobile friendly version of your eCommerce site. The reason for this is simple – going mobile increases customer loyalty and allows you to reach out to customers even when they’re on the move. With more people owning smartphones and the number of users using traditional desktops paling in comparison, it’s but natural to woo in those mobile users. Statistics suggests that 75 percent of mobile subscribers now own smartphones in the US alone. By December, the figure is expected to touch the 80 percent mark. You can even develop a mobile app for your site that’s easy to connect and fast to close sales. User interface can The question is, how do you go about your custom application development? Using ASP.NET for developing eCommerce websites Most website owners look at...

How to Improve Magento User Experience & SEO

In our many years of experience developing Magento eCommerce portals, we have noticed a trend: Clients are often more focused on getting their Magento eCommerce website up and running than worrying about the small details associated with optimization. Understandably, eCommerce is becoming an increasingly large share of how consumers spend their income. This diagram created by Turnkey Titan helps to illustrate that point: It stands to reason that you, as a business owner, want to ensure that your eCommerce portal is live and functional – and as quickly as possible! But the development of an effective eCommerce website does not begin and end with its deployment; rather, it is an ongoing process that requires constant attention to optimization strategies. Magento Optimization Tips & Tricks There are a number of tips and tricks you can implement to optimize your Magento platform. Some of the tips we are about to share may seem trivial. But as your eCommerce revenue grows, those minor tweaks and adjustments can translate into thousands – if not millions – of dollars. For the purpose of this article, we will be reviewing: Tips for Optimizing Your Magento Portal for the Best User Experience Tips for Optimizing Your Magento Portal for SEO When customers have a positive experience on your eCommerce website, it encourages them to: Spend more money per transaction Share your products or services on social media Return later for repeat transactions Optimizing your eCommerce business for the best user experience will pay dividends. When your Magento eCommerce website is also optimized for SEO, you increase revenue in tandem with your exposure through organic search. And...