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Mobile Apps Marketing – 6 Things Competitors Need to Know

Mobile Apps Marketing – 6 Things Competitors Need to Know

A million apps have jammed the market. In such a juncture is there a possibility of entry of new mobile applications. If yes, then how is it possible to be taken notice of in that sea of infinite options available for users? Is there a marketing approach available to generate traffic for a mobile application? This indeed is the right time to tap the mobile application market before it becomes stagnated with all possibilities. If there’s a new idea springing up, the application definitely needs to be developed but then it also needs to be coupled with the correct marketing approach. A bad launch will only create duplicates of the same idea and will enable competitors to create a similar application and be more successful than the one with the original idea. The shelf life of a mobile application is very less and hence mobile apps marketing becomes even more important to enable the outreach of the application within that quick turnaround time. Below is a chart that highlights the current trend. Applications indeed are here to stay as they continue to dominate the mobile web.   (Source: Flurry Analytics) Lets then run through a quick guide of mobile apps marketing: Create a brand value: Right from the screenshots of the app to the logo of your company, exists your brand value. Customers are themselves tech savvy in today’s marketplace and they do browse through fundamental elements like credibility, brand and customer reviews. The icon in the application store represents the brand and the enterprise. The first impression is often the last impression and creating a brand value would...

How to Devise a Sound Enterprise Mobility Strategy

The great amount of penetration by mobile devices has recently increased the need for mobile connectivity at all times and from anywhere. If you are reading this article from your mobile device, you know what we are taking about! The rapid rise of cloud computing, big data analytics, Internet of Things (IoT) and Bring Your Own Device (BYOD) strategy in organizations caused the need for enterprise mobility. Employees bring their own devices to work and they store a lot of enterprise information on their devices. For example, employees take notes during meetings in “Evernote” or use Dropbox to share documents with other employees. This is all part of the mobile connectivity growth that people witness in corporate firms. Most companies are aware of this mobile revolution and they try to cope with the demand for mobility at work. They are working overtime to come up with strategies to effectively handle the security of mobile devices, mobile apps and data for increased productivity at work. So, let’s take a look at The benefits of enterprise mobility, Why you need an enterprise mobile strategy, and The steps for formulating a full proof strategy. The Benefits of Enterprise Mobility It gives you instant access to official emails, documents, etc. on your mobile device. You also gain the ability to communicate via email from anywhere and at any time. It increases the productivity of the work done. This is done through your employees make the optimal use of office travel time to carry out office tasks. It allows you to handle more business through better interactions with your customers. This is because the...