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Native App Development or Cross-Platform App Development: Which Is the Best Option for You?

When it comes to mobile app development, developers have to make a lot of choices right from the concept, including the look and feel of the app and the way it is promoted. One such decision that has a significant impact on the way your app works is the platform to develop your app. You could either develop a native app for a particular platform or create a cross-platform app that can be downloaded and installed onto a variety of mobile platforms. Both native app development and cross-platform development have their own merits and demerits. The best option depends upon various factors, including your needs. So, here is an overview of both modes of development to help you choose the right option for you. Native App Development Native apps are those that are tailored to one specific mobile platform, such as iOS, Blackberry and Android. They are typically developed with the help of the formally prescribed development tools and languages that the target platform supports. For example, XCode and Objective-C are used for iOS apps and Eclipse and Java are used for Android apps. Some of the pros and cons of native app development are given below. Pros Native apps provide better performance, look and feel. Native app development lets you take advantage of the new features and platform-specific features provided by the underlying OS. They can support features like fast and fluid animations, full access to phone hardware, multi-touch APIs and all the latest APIs. Native apps have a better user experience and are easy to use. Cons Building native apps is not easy because the code is...

Enterprise Mobile App Development: The Android Conundrum

Enterprises around the globe are slowly becoming aware of the benefits offered by enterprise mobile apps. They have realized over a period of time that such mobile apps help improve the efficiency and productivity of their employees. This, in turn, increases the overall business’s productivity, which is the desired result that every enterprise hopes for. Also, the ability of business firms to leverage big data and analytics via mobile apps helps them to keep up with the current trending innovations. This is why you may have observed that many companies have willingly started to invest more in developing effective mobile apps. According to the forecast by Gartner Inc., the market demand for mobile app development services will grow at least five times faster than the capacity of internal IT organizations to deliver them by the end of 2017. Also, according to Gartner’s predictions, the sales of mobile phones will reach 2.1 billion units by 2019. This will directly raise the demand for enterprise apps. It is also likely that your business may have already implemented a strategy for enterprise apps or may have started thinking along those lines. In this article, we consider the reasons to go for Android mobile apps for enterprises. We will also go through some useful tips to keep in mind before opting for Android mobile app development. Reasons to Select the Android Platform for Enterprise Mobile Apps Here are some important advantages offered by the open source Android OS for mobile app development for enterprises. Low Costs and High Returns You get the Android Software Development Kit (SDK) for free and this reduces the software...

9 Best Practices for Mobile App Testing

We live in the smartphone age where a business execution starts with mobiles and ends with mobiles. There is a lot of scope in app development, yet many businesses do not use it because they feel that apps fail to earn the value that they desire. This dissatisfaction among business owners is due to mobile app developers who sidestep mobile app testing, which is, in fact, a crucial step to survive in this highly competitive market. Mobile app testing has its own set of nuances and challenges. This is because the different mobile operating systems (OSs), device sizes, and usage scenarios make app testing a daunting task. Moreover, if your app does not work, users will not waste a single moment to uninstall it and switch to the next best app. So, here are a few suggestions to make your app testing and app deployment successful. 1. Select a Proper Device to Test Choose a proper device for mobile testing by analyzing how the app needs to work based on the following factors: On which devices will the app be used – smartphones or tablets? What is the earliest version of the OS that it will support? What are the popular devices among the target audience? What screen sizes and OS versions will you need to integrate? The total number of devices that you require to run the app test depends on the number of platforms and types of screen sizes that you target. If you do not possess the required number of devices, you should simulate the relevant parameters and run the tests accordingly. 2. Know Your App Before you...

A Definitive Guide to Mobile App Analytics

Mobile app usage has grown manifold in recent years and it is expected to continue to grow significantly, thanks to the connectivity and advancement in technology. A study report based on mobile app usage statistics shows more than 75 billion mobile apps have been downloaded and the figure is expected to reach 268.69 billion by 2017. In addition, consumers spend 85% of the time that they use their smartphones on apps and 26% of research starts from apps. Thus, we can see that mobile apps are playing a big role in productivity and marketing and they are essential for success. But, the success of a mobile app lies in how well it can engage users and solve their purpose. And this is only possible through mobile app analytics. Mobile app analytics refers to the collection, measurement, reporting and analysis of mobile data for the purpose of understanding and optimizing app usage. Mobile app analytics helps you understand customer behavior and tells you how you can customize your app to meet the needs of your customer. Why Mobile App Analytics Has Become So Important? Mobile users spend an average of 37 hours each month in apps and there is a 63% increase in usage every quarter. If you do not try to get the most out of the opportunities offered by the mobile space, then you are making a big mistake. Mobile app analytics helps you make the right decisions for your business. For example, a report by the Aberdeen group says that companies that used mobile analytics had an 11.6% increase in revenue while companies that chose to ignore mobile app analytics had...

iOS or Android – What First?

With an ever-increasing number of mobile device users, mobile application development is becoming progressively competitive and is considered one of the largest tech industries in the world. If you are looking to get an app built for your business, your first and obvious consideration would be, which platform should you opt for first, iOS or Android? Both iOS and Android apps have their own set of pros and cons, so it is necessary to have a good understanding of what each platform offers that the other doesn’t. Being a web and mobile apps development company ourselves, we have seen customers facing short and long term challenges due to lack of understanding, first hand. Some scenarios may even require getting apps built for both platforms simultaneously. Let’s take a closer look at the various criteria that need to be considered to decide what platform your mobile app should be developed on first. Global Market Share and User Base The Android platform occupies a very large global user base, taking up almost 85% of the mobile devices market share  all over the globe. However, the majority of iOS users is from a higher income group that is willing to spend more on applications. On the other hand, a large portion of Android users is from developing nations and lower income groups. Your target audience is one of the first and most important considerations before you start building your app, so choose your platform and market wisely. Type of Revenue Model Most of us build apps to earn some money from it in the long run. The revenue model used for apps may differ,...

Top 5 Cross Platform Tools For Developing Mobile Apps

In this post, we are looking at cross platform tools to develop mobile apps, and some of the best available and on the market today. Cross platform mobile technologies help you build mobile apps for multiple mobile operating systems using just one code-base and a programming language of your choice. All you need is the assistance of an experience mobile apps development agency to guide you through The Top 5 cross platform tools for mobile apps post will explain the key features and highlights of each of the apps – looking at why they’re amongst the best, what you can expect from using them and what kind of applications are possible with them. PhoneGap PhoneGap is free, open source software that allows you to create apps for 8 different platforms, including OS, Android & Blackberry amongst others Key features Some of PhoneGap’s key features involve a lot of integration with APIs of the various operating systems. The accelerometer, compass and geolocation services of modern systems are all available for apps made with PhoneGap Benefit of using PhoneGap PhoneGap is completely free to use – and it goes some way to explaining its popularity. Another benefit it that it’s not wholly owned by Adobe, so gets great support and is wholly based on the open-source Apache Cordova project. Some high profile apps were created using PhoneGap, and you can find out more by visiting the PhoneGap apps list. Appcelerator Titanium More than 70,000 apps across all stores have been made the Appcelerator Titanium, so it’s another great option for support as well as the number of function it provides. Key...