Search Engine Optimization
Search Engine Optimization, also known as SEO, is the process of getting a higher rank in search results in order to get increased amount of visitors to a website. Higher a Web site ranks in the results of a search, the greater the visibility and better chance that a user will visit the site. SEO helps to ensure that a site is not only accessible to a search engine but also improves the chances that the site will be found by the search engine. Search engine optimization plays a vital role because each search engine follows a different algorithm and has different rules for web page elements, submissions and metadata.
CIPL has ample experience in the field of search engine optimization. Your website might be designed with the latest technology but it might not generate significant business traffic. CIPL with his vast experience on various industrial platforms have came up with most comprehensive search engine techniques that ensure high search engine rankings for client website. Our technique incorporates effective SEO copywriting, link exchange and link building, interactive website development and effective online promotional campaigns.
This is the most essential part of search engine optimization but very essential for a productive Internet Marketing effort. We carry out effective online ad campaigns. CIPL has expertise in PPC campaign management with Google Adwords Select and Overture systems. We manage and deploy the client´s PPC campaign to accelerate qualified traffic, inducing high conversions rates and higher ROI. To keep up the client position in PPC listing we ensure that we reserve all the popular keywords for their website through intelligently aggressive PPC bid management program.
CIPL carries out comprehensive online as well as offline research before launching any Internet Marketing effort for client´s website. We carry out effective online researches through online surveys on lead generation, client satisfaction index, customer loyalty, brand recognition, etc. Next step is the analysis phase wherein, we do complete SWOT analysis to realize market potential, market trends and competitor standing. The last phase, tracking is the most important step to measure effectiveness and plan for next move. Tracking analyses the campaign performance by calculating the number of visitors to the website, click through rate, business queries generated and also actual sales generated.
Even with all the latest technology incorporation, the fundamental marketing concept of AIDA (Attention, Interest, Desire and Action) stands firm. Keeping this in mind CIPL design thoughtful banner campaigns for your website, such that they have all attention getting elements, a call to action and create a reason for website visitors to click through. Thus generating business and enhancing profits.
CIPL offers three specific Search Engine Optimization (SEO) packages. The main idea behind these Packages is to offer in a nutshell all the services essentially required for high search engine placement of any website. They cater to budgets of differing sizes and are distinguished on the following basis:
- Number of web pages of client website to be "Meta Tagged" and promoted
- Number and type of search engines which will be submitted to client website
- Competition within the industry and for selected key words/phrases
However, all the packages do have some common deliverables:
- Creating an Audit Report identifying factors on client website that indicates positively or negatively influence on client?s website leads to high search engine rankings
- Consultation and Guidance for the optimization of your entire website
- Competitor, Industry and Target market analysis
- Keywords/ Key Phrases identification
- Meta Tags composition
- Manual/Automated Submissions to top International Search Engines and Directories
- Resubmissions whenever required based on ranking report
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