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Understanding Digital Marketing Ecosystem for Enterprises

Understanding Digital Marketing Ecosystem for Enterprises

According to a report by Econsultancy, every three in 10 companies outsource their display (28%) and paid search (30%) advertising initiatives to agencies. Also, 62% of companies outsource their content marketing as per a report by the Content Marketing Institute (CMI).   This is proof that companies have started to realize the benefits of outsourcing digital marketing which is driving them to shift from doing the work in-house to outsourcing the work. But, what are the advantages of digital marketing outsourcing and how should one choose the right agency? Read on to find out. 1. Knowledge: No one person can have all the knowledge. To make a digital marketing team in the present day, you require graphic designers, copywriters, social media experts, SEO specialists, project managers, and media buying experts as well as strategies and software for automated marketing. But, by outsourcing digital marketing, you get all this as one team which is ready to work with you with minimal attention from your side. You just need one in-house person who gets the team utilized and takes the digital marketing efforts to the web. 2. Expense: It is costly to choose in-house personnel for digital marketing services as digital marketing needs digital tools. It is not just the MacBook that is expensive; the cloud-based software required to do the job is also expensive. Besides this, the marketing team further requires the latest computer hardware, a robust file server on the cloud, a task management system, a reporting system, and a filing system which means that you require an IT support person to make it all work. The costs of all this can run...

Crafting a Winning Digital Marketing Strategy

Although the term ‘digital marketing’ has been used for several years, it describes a rather broad assortment of online marketing initiatives – search engine optimization, pay per click advertising, content writing, social media, and more. The initiatives you choose for your business will vary largely depending upon your budget, audience, product, and objectives. The purpose of this guide is not to give specific instructions. We will not be telling how to digitally market your business; but rather, what considerations to make when crafting your strategy. Why a Digital Marketing Strategy Matters At the turn of the century, digital marketing was beginning to make an appearance. It now represents the second largest media channel available behind television. In fact, it is the only media channel expected to grow in the next three years, with some experts predicting it to surpass television for total reach by the end of the decade. Crafting a winning digital marketing strategy is about more than just building your brand and business – it is about remaining current and relevant. Set Clear Objectives and Realistic Goals To begin, you will need a set of clearly defined objectives for the next 6-12 months.  Each of these digital marketing goals needs to be specific and measurable. Some examples might include: Increase mailing list by 3000 subscribers Increase Facebook engagement by 30 per cent Increase web traffic by 15 per cent Decrease  cart abandonment by 10 per cent In other words, begin with the end in mind. And regardless of your objective, be sure to have a clear deadline to achieve it. The objectives you select for your winning digital marketing strategy need to be in line with...

Waiting to market your project after it's complete? Not cool!

The Internet has become a haystack and the task to get noticed by your customers on Google is getting tougher each passing day. The search engines are populated with websites and web applications and even if yours’ is an excellent web project it won’t get noticed if you don’t start marketing it right from the beginning. You need to become the right needle in order to be noticed in this haystack! The conventional approach has been to wait till a web development project is completed and then focusing all the marketing efforts to publicize it on the Internet. Well, if you have been following this approach chances are that you have started noticing a reduction in business conversions. Any web development solution, be it a website or an application needs to be marketed right from the early stages of its development. It does not mean that you start bragging about the project even without giving a glimpse of it to your target audience. What needs to be made clear now is that a web project is never complete. You may have hired a great onsite/offshore web development company, you may have developed it, coded it and launched it on the web. But that’s hardly complete in a scenario where the Google guidelines are constantly changing. The key is to keep evolving your web solution according the Google guidelines if you wish to appear in the initial pages for relevant search requests made by your target audience. This means you need to fuel your website with fresh new content on a regular basis. So, it has to start right from the...