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Magento – The Ruling King of eCommerce in 2015 Remains the Same

Every so often, we are asked as to what the best eCommerce platform is. And every time, the answer is the same – Magento. e-Commerce is one of those phenomena that is getting even bigger every year. With easy access to Internet and short-attention spans of this generation that draws them to online shopping, e-commerce has expanded very quickly. Did you know that out of all the people who use Internet, 80% of them have made an online purchase? Out of these, 50% has shopped online more than once. With the varied number of e-commerce stores hitting the online market, goliaths like Amazon and eBay are not the only options for the consumers. Consumers don’t mind using other platforms as long as the platform offers them a good deal. They like researching and browsing and satisfying themselves before they buy. Today online shopping is seen as an alternative to brick and mortar shops primarily because 71% of online shoppers believe that they will get a better deal online. But to be able to draw the attention of the consumers away from tried and tested e-commerce outlets, you have to make it seem worth their while. While your delivery may be free or your products may be excellent, nothing can replace the first impression, and the experience a consumer has while shopping on your site. To make sure that your e-commerce store is of good quality, there is a need to use a robust e-commerce platform like Magento. Magento is the world’s largest e-commerce platform. Magento has been through numerous changes – from its first Community edition that was released...

How to Improve Magento User Experience & SEO

In our many years of experience developing Magento eCommerce portals, we have noticed a trend: Clients are often more focused on getting their Magento eCommerce website up and running than worrying about the small details associated with optimization. Understandably, eCommerce is becoming an increasingly large share of how consumers spend their income. This diagram created by Turnkey Titan helps to illustrate that point: It stands to reason that you, as a business owner, want to ensure that your eCommerce portal is live and functional – and as quickly as possible! But the development of an effective eCommerce website does not begin and end with its deployment; rather, it is an ongoing process that requires constant attention to optimization strategies. Magento Optimization Tips & Tricks There are a number of tips and tricks you can implement to optimize your Magento platform. Some of the tips we are about to share may seem trivial. But as your eCommerce revenue grows, those minor tweaks and adjustments can translate into thousands – if not millions – of dollars. For the purpose of this article, we will be reviewing: Tips for Optimizing Your Magento Portal for the Best User Experience Tips for Optimizing Your Magento Portal for SEO When customers have a positive experience on your eCommerce website, it encourages them to: Spend more money per transaction Share your products or services on social media Return later for repeat transactions Optimizing your eCommerce business for the best user experience will pay dividends. When your Magento eCommerce website is also optimized for SEO, you increase revenue in tandem with your exposure through organic search. And...

Magento for your eCommerce project

eCommerce has really taken off lately. And part of this success is the result of the ease with which eCommerce websites can be built. Especially, with Magento. This enterprise-class eCommerce platform took the web development for eCommerce industry by storm. With its ability to deliver high performance and scalable eCommerce solutions, Magento has become the first choice of fast growing as well as large businesses. Whether you are an enterprise, a digital agency or a start-up, with Magento’s enterprise-class features and flexibility, you can create eCommerce solutions tailored according to your business’s unique needs. Today, Magento enjoys the trust of more than 2,00,000 merchants across the globe. Global brands like Samsung, Ford, Fox Connect, Lenovo, Olympus, Men’s Heath, Nike and many more have developed their eCommerce portals on the Magento platform. One of the important reasons by Magento has known to become the most preferred eCommerce platform is that it offers completely secure and reliable solutions. But that’s something all the other eCommerce platforms that came in the past did too. Today we need more than just security and reliability. And that’s where Magento comes into the picture. Some other advantages of Magento specifying why it is such a successful and popular e-commerce website development solution, are mentioned below: Magento comes with thousands of plugins that offer several different functionalities. It also comes with many extensions that help Magento expert to develop not only an impressive e-commerce website but an eye-catching and efficient website too. Also, extensions reduce the workload of the developers who work on the Magento platform. Another feature that Magento offers is the multi-store facility that...