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Understanding Digital Marketing Ecosystem for Enterprises

Understanding Digital Marketing Ecosystem for Enterprises

According to a report by Econsultancy, every three in 10 companies outsource their display (28%) and paid search (30%) advertising initiatives to agencies. Also, 62% of companies outsource their content marketing as per a report by the Content Marketing Institute (CMI).   This is proof that companies have started to realize the benefits of outsourcing digital marketing which is driving them to shift from doing the work in-house to outsourcing the work. But, what are the advantages of digital marketing outsourcing and how should one choose the right agency? Read on to find out. 1. Knowledge: No one person can have all the knowledge. To make a digital marketing team in the present day, you require graphic designers, copywriters, social media experts, SEO specialists, project managers, and media buying experts as well as strategies and software for automated marketing. But, by outsourcing digital marketing, you get all this as one team which is ready to work with you with minimal attention from your side. You just need one in-house person who gets the team utilized and takes the digital marketing efforts to the web. 2. Expense: It is costly to choose in-house personnel for digital marketing services as digital marketing needs digital tools. It is not just the MacBook that is expensive; the cloud-based software required to do the job is also expensive. Besides this, the marketing team further requires the latest computer hardware, a robust file server on the cloud, a task management system, a reporting system, and a filing system which means that you require an IT support person to make it all work. The costs of all this can run...

Importance of Prototype in outsourcing Projects

One of the most effective and profitable business models used in recent times is Outsourcing. Projects are extensively outsourced for the quality and cost-effectiveness that this approach is capable of offering. There are a number of project development models that different companies use depending upon their client’s requirements. Every project is different and need a different approach to be handled. Especially, new business project needs to be taken care of with great care. That is why it is important to analyses the business requirements before going ahead with development. Analyzing business requirements helps in defining scope of the project as well as in determining what problems can be faced during the project development stage and what possible solutions can be used to address them. Therefore, most popular model amongst all the available options is the Prototype Model. The Prototype Model is used for development of projects for which the requirements are not explicitly declared or are not sure. In such scenarios, a prototype is developed and shown to ensure that development is advancing in the right direction. The prototype is then built upon, and the output of every stage of development is a product, which is a step closer to the final product. Prototype Model is suited for projects with an unclear requirement sets it ensure that the project is completed to the best of the company’s ability and capacity. The key elements of the process followed for the prototype approach of development and how it is important for projects are discussed in the sections that follow. Following a Well-Defined Process There are a number of models and process...