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Understanding Digital Marketing Ecosystem for Enterprises

Understanding Digital Marketing Ecosystem for Enterprises

According to a report by Econsultancy, every three in 10 companies outsource their display (28%) and paid search (30%) advertising initiatives to agencies. Also, 62% of companies outsource their content marketing as per a report by the Content Marketing Institute (CMI).   This is proof that companies have started to realize the benefits of outsourcing digital marketing which is driving them to shift from doing the work in-house to outsourcing the work. But, what are the advantages of digital marketing outsourcing and how should one choose the right agency? Read on to find out. 1. Knowledge: No one person can have all the knowledge. To make a digital marketing team in the present day, you require graphic designers, copywriters, social media experts, SEO specialists, project managers, and media buying experts as well as strategies and software for automated marketing. But, by outsourcing digital marketing, you get all this as one team which is ready to work with you with minimal attention from your side. You just need one in-house person who gets the team utilized and takes the digital marketing efforts to the web. 2. Expense: It is costly to choose in-house personnel for digital marketing services as digital marketing needs digital tools. It is not just the MacBook that is expensive; the cloud-based software required to do the job is also expensive. Besides this, the marketing team further requires the latest computer hardware, a robust file server on the cloud, a task management system, a reporting system, and a filing system which means that you require an IT support person to make it all work. The costs of all this can run...

A Complete Outsourcing Guide for Newbies

If you are considering outsourcing a project to an offshore team for the very first time, you might be nervous – and that’s normal. There’s a lot goes into a successfully outsourced project. With more than 12 years of experience in managing outsourced development projects, we have seen our share of successes. After more than 1000 projects delivered, we put together this handy guide to help you navigate outsourcing for the very first time. Why Outsource? What Can Be Outsourced? Outsourcing has become an increasingly popular solution for businesses throughout the world. Some of the most common reasons a business may choose to outsource work include: Reduce time to complete a project Gain access to additional talent Free internal resources for other purposes A shift in company focus or objectives Decrease and control operating costs And it may come as no surprise that IT related projects, such as app and web design, top the list of jobs frequently outsourced to offshore development teams. That trend is expected to continue into the foreseeable future. Source – A.T. Kearney For several years now, India has been rated as the top choice for offshore development. That is largely due to its relatively large access to talent combined with fairly low costs. Although just about every type of job can be outsourced to an offshore team, there are also challenges that must be addressed. 5 Keys to Successful Outsourcing Before selecting an offshore development team to handle your next project, give consideration to the following five keys to success. (1) Choose the Right Partner – It is vital that you select an offshore...

5 Tips for Project Managers to Successfully Outsource to India

As a project manager, it may come as no surprise to you that 2.6 million jobs in the United States were outsourced in 2013 – and the top rated outsourcing country was India, which boasts a workforce of more than 1.4 billion individuals. In fact, outsourcing has become a key to successful project management in several industries, including manufacturing, IT services, research and development, distribution, and customer support centers. Some of the most commonly cited reasons for outsourcing a project to India include: Reduction to expenditures Abundance of IT and management resources Corporate restructuring Reallocation of internal resources Reduction in time to market and project completion That is not to say that outsourcing is easy, though. If you are a project manager responsible for overseeing a project outsourced to India, there will be a number of challenges to overcome. The Challenges of Offshore Project Management Given the geographic distance between your on-site and offshore teams, project management can be tricky. The most commonly cited challenges in offshore project manager include: Cost risks – Outsource your project to a team that provides services with no hidden maintenance or training costs. Communication barriers – Work with a team that encourages direct communication with those responsible for your project. Ineffective knowledge transfer – Productivity will be strongest when work documents and materials can be easily shared between your on-site and offshore teams. Missed deadlines – Outsource your project to a team that can punctually adhere to timelines outlined at the onset of the project. Lack of experience – Thoroughly vet any offshore team prior to outsourcing your project. Does this team have...

Importance of Prototype in outsourcing Projects

One of the most effective and profitable business models used in recent times is Outsourcing. Projects are extensively outsourced for the quality and cost-effectiveness that this approach is capable of offering. There are a number of project development models that different companies use depending upon their client’s requirements. Every project is different and need a different approach to be handled. Especially, new business project needs to be taken care of with great care. That is why it is important to analyses the business requirements before going ahead with development. Analyzing business requirements helps in defining scope of the project as well as in determining what problems can be faced during the project development stage and what possible solutions can be used to address them. Therefore, most popular model amongst all the available options is the Prototype Model. The Prototype Model is used for development of projects for which the requirements are not explicitly declared or are not sure. In such scenarios, a prototype is developed and shown to ensure that development is advancing in the right direction. The prototype is then built upon, and the output of every stage of development is a product, which is a step closer to the final product. Prototype Model is suited for projects with an unclear requirement sets it ensure that the project is completed to the best of the company’s ability and capacity. The key elements of the process followed for the prototype approach of development and how it is important for projects are discussed in the sections that follow. Following a Well-Defined Process There are a number of models and process...