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Waiting to market your project after it's complete? Not cool!

The Internet has become a haystack and the task to get noticed by your customers on Google is getting tougher each passing day. The search engines are populated with websites and web applications and even if yours’ is an excellent web project it won’t get noticed if you don’t start marketing it right from the beginning. You need to become the right needle in order to be noticed in this haystack! The conventional approach has been to wait till a web development project is completed and then focusing all the marketing efforts to publicize it on the Internet. Well, if you have been following this approach chances are that you have started noticing a reduction in business conversions. Any web development solution, be it a website or an application needs to be marketed right from the early stages of its development. It does not mean that you start bragging about the project even without giving a glimpse of it to your target audience. What needs to be made clear now is that a web project is never complete. You may have hired a great onsite/offshore web development company, you may have developed it, coded it and launched it on the web. But that’s hardly complete in a scenario where the Google guidelines are constantly changing. The key is to keep evolving your web solution according the Google guidelines if you wish to appear in the initial pages for relevant search requests made by your target audience. This means you need to fuel your website with fresh new content on a regular basis. So, it has to start right from the...