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Creating & Implementing an Effective Omnichannel Strategy

Creating & Implementing an Effective Omnichannel Strategy

Marketing a product or service isn’t as straightforward as it was several years ago. For starters, the singular or double-point marketing source (mainly word-to-mouth and newspaper ads) has branched out to hundreds of equally effective ones. Being lenient with our initial research and skipping out the crucial channels can even cost us our business. The development of multichannel approach strategies, on the other hand, has helped the marketers make their products reach millions within a small amount of time, all thanks to the latest technology innovations. IoT, VR, AI- you name it. Nowadays, a one to one, more personalized communication with the consumers is in focus via an array of channels- from the social media updates to a more personal ‘first-name-based’ emails. Everybody likes to be heard and felt important. Treat them well and they will not think twice before aligning their money and time on your product. But make yourself visible, don’t spam! All in all, consumers want a more hands-on dealing, exactly what an omnichannel approach does! What Is Omni-Channel Marketing? Omnichannel marketing refers to a multichannel sales approach to provide an ultimate and seamless shopping experience to the customers. From smartphones, desktops to VR displays at the brick and mortar store, you get an integrated service involving both the physical and digital channels. Omnichannel is derived from the latin word ‘omnis’ which means ‘universal/all’. The classic case of ‘name-says-it-all’. This marketing method fully utilizes the consumer’s access to information to create a unified buyer experience. You can now easily grab onto a variety of products/brands at one. The omnichannel approach is also dubbed as ‘customer-friendly’ due...
Tips for Hiring Offshore Developers

Tips for Hiring Offshore Developers

If you are looking for ways to save up funds for the development of your company, increase operational capacity and free up your key staff to work upon more important tasks, offshore outsourcing could be the bang for your buck! Offshore developers can help you save money and get your work done quickly. Making your work go offshore is different than outsourcing. Offshore Vs. Outsource Often, the terms offshore and outsourcing are used interchangeably but subtle differences exist. Outsourcing is when your compadecides to hire someone to do some work within your own country. If you hire an online contractor or agency to work on a project within your own country, it’s outsourcing. When a company obtains its services or products from outside the country where the company is established, is termed as offshore outsourcing or simply offshore development. The low cost services offered by countries like India is why companies love to offshore telemarketing services to that region. It spares them the high labour costs and is one example of offshore development.  Why Offshore? One of the prime reasons why any firm opts to offshore jobs is to reduce costs. A typical U.S. accountant would be paid an annual salary of $62,000 to do a particular job in a year; the same job could be done by an accountant in India for around $5,000 per year. This means that the organization saves $57,000 just by offshoring the job to a different country. If you can offshore the hands on projects, you can have your in-house team focus instead on the bigger picture and implement strategic decisions that can...
Mobile Apps Marketing – 6 Things Competitors Need to Know

Mobile Apps Marketing – 6 Things Competitors Need to Know

A million apps have jammed the market. In such a juncture is there a possibility of entry of new mobile applications. If yes, then how is it possible to be taken notice of in that sea of infinite options available for users? Is there a marketing approach available to generate traffic for a mobile application? This indeed is the right time to tap the mobile application market before it becomes stagnated with all possibilities. If there’s a new idea springing up, the application definitely needs to be developed but then it also needs to be coupled with the correct marketing approach. A bad launch will only create duplicates of the same idea and will enable competitors to create a similar application and be more successful than the one with the original idea. The shelf life of a mobile application is very less and hence mobile apps marketing becomes even more important to enable the outreach of the application within that quick turnaround time. Below is a chart that highlights the current trend. Applications indeed are here to stay as they continue to dominate the mobile web.   (Source: Flurry Analytics) Lets then run through a quick guide of mobile apps marketing: Create a brand value: Right from the screenshots of the app to the logo of your company, exists your brand value. Customers are themselves tech savvy in today’s marketplace and they do browse through fundamental elements like credibility, brand and customer reviews. The icon in the application store represents the brand and the enterprise. The first impression is often the last impression and creating a brand value would...
Modern Coding Practices – What You Should Know

Modern Coding Practices – What You Should Know

A rational approach to coding is what is expected of modern coding practices. But then it isn’t as rational as one would guess. A lot of myths still run to delimit the right coding practice. Hence we should rather develop an understanding of the modern coding practices than placing our bets on previous tested and proven methods. The myths involved in coding practices will only act to hinder the end result. Let’s debunk the myths one by one and try to understand what we can rightly call a modern coding practice. Myths Busted #1: Offshoring may not always produce software faster and cheaper Offshoring has been the proven method to cut down on costs and has been a part of almost all software project humble beginnings. Venture capitalists trying to find the right company to invest their fortune on would also look forward to working with a flexible enterprise that facilitates the offshore scope. Yes it does sound a cost effective methodology as off-loading suggests more work at a lower budget. As Frederick Brooks suggests(in the year 1975) that adding developers doesn’t pace up the software project, on similar grounds does also offshoring fail though it provides with more workforce at a dirt cheap price. Offshoring does empower a development team with a bigger workforce but then it would be going overboard to state that offshoring always produces software faster and cheaper. The fact that offshoring necessitates a cumulative increase in the effort to execute a software project. Three instant problems rise owing to the same. 1. Disrupts the work because of the repartitioning required 2. Training becomes necessary:...
Should You Invest & build WatchOS apps?

Should You Invest & build WatchOS apps?

The global smart phone market saw a spurt in demand in the past 5-6 years. Now the global market size is pegged at around 270 billion USD. It used to be hardly 50-60 billion USD back in the year 2009. Clearly, disruptive technology is the norm of the hour and people who do not evolve with time tend to perish. Statistical Analysis of App Needs Today The new global market for smart phones created a host of opportunities in the field of mobile applications ushering in the start-up culture. The smart phone app market alone is expected to be worth 77 billion USD. And why wouldn’t it be? There is expected to be nearly 1 billion smart phones in the world in 2015. That is twice the number of personal computers. Now, this is the kind of growth that we have seen in the new technology sector in the past 4-5 years. Innovation Has Spurred Growth in the Technological Sphere In recent times, the stress for innovation has been on wearable technology. It was mostly limited to prototype models after the lacklustre market performance by the Google glass. But Apple decided to take the game head on and lived up to its tag of being the game-changer in the technology industry. The smart phone industry was pioneered by Apple with the launch of the iPhone way back in 2007 and they did it again in wearable technology with the launch of their much hyped smart watch. Sales of the watch have been satisfactory with IDC predicting the tech giant will be selling 13.9 million watches in 2015 giving it...