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Magento – The Ruling King of eCommerce in 2015 Remains the Same

Every so often, we are asked as to what the best eCommerce platform is. And every time, the answer is the same – Magento. e-Commerce is one of those phenomena that is getting even bigger every year. With easy access to the Internet and short-attention spans of this generation that draws them to online shopping, e-commerce has expanded very quickly. Did you know that out of all the people who use the Internet, 80% of them have made an online purchase? Out of these, 50% has shopped online more than once. With the varied number of e-commerce stores hitting the online market, goliaths like Amazon and eBay are not the only options for the consumers. Consumers don’t mind using other platforms as long as the platform offers them a good deal. They like researching and browsing and satisfying themselves before they buy. Today online shopping is seen as an alternative to brick and mortar shops primarily because 71% of online shoppers believe that they will get a better deal online. But to be able to draw the attention of the consumers away from tried and tested e-commerce outlets, you have to make it seem worth their while. While your delivery may be free or your products may be excellent, nothing can replace the first impression, and the experience a consumer has while shopping on your site. To make sure that your e-commerce store is of good quality, there is a need to use a robust e-commerce platform like Magento. Magento is the world’s largest e-commerce platform. Magento has been through numerous changes – from its first Community edition that...

How to Initiate Business Intelligence in Your Organization

When running a business, it’s important to know what works for you, what doesn’t work for you and what hasn’t worked out for you in the past as well as what you need to do further to improve in the future. A mere knowledge of the facts on the face value is not enough to empower people with the insights they need to make better business decisions. There are some questions that only a dedicated process can answer. This is where Business Intelligence (BI) comes in: it is a smart data analysis process that businesses adopt to boost their performance by gaining valuable insights into their critical operations, using reporting applications and analytics tools. The applications and software used in this process are commonly known as BI applications and often include tabular reports, spreadsheets, charts, and dashboards. While BI systems are known for being costly and time-consuming, there are a myriad of business benefits associated with using these. According to a recent report by Dresner Advisory Services, apart from the clear advantage of better decision making, companies are found using BI for revenue growth, an increased competitive advantage, improved operational efficiency, and enhanced customer service. In addition to the outcomes cited by Dresner Advisory Services, BI also helps organizations improve decision-making processes at all levels of management and enhances their tactical and strategic management processes in the following effective ways: Gain Valuable Insights into Consumer Behavior Once you’re able to see what your customers want and understand what they are buying, using BI applications and tools, you can use these insights to develop something that matches the expectations of your customers...

Business Intelligence Reporting and Data Analysis: Microsoft’s Business Intelligence Software Stack

Business Intelligence Reporting and Data Analysis: Microsoft’s Business Intelligence Software Stack Business Intelligence (BI) is a smart data analysis process that businesses adopt to boost their performance by gaining valuable insights into their critical operations, using reporting applications and analytics tools. A growing number of BI tools, software applications and infrastructures are being developed and deployed by enterprises around the world. From the identification of inefficient practices within an organization and the discovery of new operating opportunities to better work management and a real competitive edge in the market, businesses have been reaping dynamic results from the use of BI tools and applications. It is thus not surprising that, according to a report by the Redwood Capital, the cloud-based BI market will be worth around $2.94 billion in 2018. Best BI Software Tools The goal of everyday BI is to get the right information to the right person at the right time so that positive changes can be made to a business. Choosing the right tool in changing the BI landscape is the key to realizing your BI goal every day, but it can be a matter of great confusion. A large number of BI tools have been launched in the market that are tailored to the specific data needs of large- and small-sized businesses. Amongst the most popular and widely used BI software tools include Pentaho, Sisense, Board, Birst, Targit, SAP Crystal Reports, MicroStrategy, QlikView, Tableau, IBM Cognos, Quadbase Systems, Profitbase, and Microsoft Business Intelligence Technologies. Microsoft’s Dominance in the BI Space One of the reasons why Microsoft is dominating the BI space is, as reviewed by a BI expert, that the...

Zend vs Symfony: Our Take on Frameworks

A web development framework facilitates in improving the performance and efficiency of a website development activity. Web development frameworks are available in abundance with new ones appearing at a rate beyond comprehension, but deciding on a framework to develop sizzling web applications is much more difficult than developing the application. With over 12 years of web development experience under our belt, we have delivered some very cool web applications which were developed on a number of different frameworks. So in this article, we will compare two frameworks that we find too irresistible (Symfony and Zend Framework) which are currently the most popular and largely used PHP development frameworks globally. Open source frameworks have been a milestone in providing free, customizable and economical platforms for application development. Both Zend and Symfony are open source frameworks, with all the inherent benefits of this universal model. With incessant research and development, these two have gained recognition as the next generation web development frameworks. Both are decoupled and component-based and they use almost the same naming, coding and autoloading conventions. According to VsChart.com, Symfony is preferred by 53% and Zend by 47% of developers worldwide. So, here we share our experiences and we hope that by the end of this article you will be able to understand the differences and similarities between these two powerful and competent frameworks. Sponsors and Partners On the one hand, Zend is backed by Zend Technologies and this is its corporate sponsor. Its valued partners, including Google, Microsoft, Adobe and IBM, have further accentuated its popularity. Symfony, on the other hand, is sponsored by a French Company called SensioLabs. It offers a full range...

Why use Drupal for Enterprise Content Management

According to Fulcrum Research, 80% of enterprise content is unstructured. This challenges the corporate world to deal with a huge repository of unstructured content and convert it into a meaningful resource. The answer is a robust, efficient, and scalable Enterprise Content Management System. Choosing the right ECM for your business largely depends on answering questions like “How will you troubleshoot it?” and “How will it help your business?” The ECM Market is flooded with CMS solutions. Among so many options, several companies continue to prefer Drupal. You must be wondering what made Drupal reach this enviable popularity. So let’s take a look at those reasons. Versatility Drupal’s versatility makes it a reliable CMS in many ways. Presentation Layer – It has a very convenient presentation layer for easy and enjoyable authoring with the help of built-in integration. Drupal 8 provides a WYSIWYG-based, integrated editor that comes in very handy to create content rapidly. Multi-Channel Delivery – Drupal’s multi-channel delivery is an ideal feature to reach out to customers with a variety of devices. You can preview the content for any device such as a smartphone and optimize it for speed before posting it. Collaboration – Your web development team has to share content and media for better productivity. Group collaboration, management of user-generated content, and handling activity streams of multiple users are some of Drupal’s best features. Language Compatibility – Your Drupal managed application provides the facility to download content translations for about 100 global languages. It also allows you to hide or display the content according to the language being used, giving you a responsive web design. Seamless E-commerce Integration – Drupal allows you...