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Crafting a Winning Digital Marketing Strategy

Although the term ‘digital marketing’ has been used for several years, it describes a rather broad assortment of online marketing initiatives – search engine optimization, pay per click advertising, content writing, social media, and more. The initiatives you choose for your business will vary largely depending upon your budget, audience, product, and objectives. The purpose of this guide is not to give specific instructions. We will not be telling how to digitally market your business; but rather, what considerations to make when crafting your strategy. Why a Digital Marketing Strategy Matters At the turn of the century, digital marketing was beginning to make an appearance. It now represents the second largest media channel available behind television. In fact, it is the only media channel expected to grow in the next three years, with some experts predicting it to surpass television for total reach by the end of the decade. Crafting a winning digital marketing strategy is about more than just building your brand and business – it is about remaining current and relevant. Set Clear Objectives and Realistic Goals To begin, you will need a set of clearly defined objectives for the next 6-12 months.  Each of these digital marketing goals needs to be specific and measurable. Some examples might include: Increase mailing list by 3000 subscribers Increase Facebook engagement by 30 per cent Increase web traffic by 15 per cent Decrease  cart abandonment by 10 per cent In other words, begin with the end in mind. And regardless of your objective, be sure to have a clear deadline to achieve it. The objectives you select for your winning digital marketing strategy need to be in line with...

Optimize Your Website For Improved Performance

In today’s customer-centric business environment, everything revolves around the user’s experience with your business. This holds true, especially for all those who have set up their stores online or even corporate websites for that matter. The web pages and cms websites are getting bigger and more complex with each passing day. And if a website does not load quickly, it affects the visitors’ experience with your website. This may lead to decrease in sales conversions which will ultimately affect your revenue. Why is your website functioning slow? There may be many reasons behind the slow functioning of your websites such as data influx or low server memory. These definitely hinder the performance of any website. Also, too much traffic on your website may also result in slow load time. The damage all this causes to your business results in the form of disrupted visitor’s experience with your website. This means that your website’s speed can make all the difference with great user experience or poor user experience and revenue generation or no revenue generation. What can you do to fix it? To make sure you don’t lose out on your customers and the revenue, you must invest your time and money in web optimization. And you should regularly monitor the performance of your website as a part of your daily web design workflow. You must regularly keep a check on how much does it take for the home page of your website, how much time does it take to load the checkout process and what is the conversion rate. So how do you do it? We are listing four...

Drupal 8 – Features You Need To Know

The Drupal community in the second quarter of 2014 declared that it will release Drupal 8 in the final quarter of the year. And the final quarter had just started, that we heard the awesome news of Drupal 8 being in Beta at the DrupalCon, Amsterdam. Drupal is an open source software used and preferred by millions of people from around the world for its flexibility and user-friendly features. Due to its popularity more and more website administrators today use Drupal as a premier Content Management System solution. With the full release of Drupal 8, the popularity is going to increase further and we will tell you why. In addition to the older features, that have been enhanced, the new Drupal 8 has some amazing new features to share that will further improve the user’s experience with the platform. Here’s a list of Drupal 8 features that you need to know about: User-friendly Since the beginning, Drupal has been tagged inferior to WordPress for not being simple to use. But Drupal 8 will silence all the critics who make their judgment on this ground. Drupal 8 has fixed all the issues that use to make it a complex platform for its users. It is much easier and quicker to build a website on the platform and even makes the task of uploading or editing content is like a breeze. Mobile-friendly The new Drupal 8 now comes with a built-in WYSIWYG editor that will free you from the hassle of editing your content from the back-end. This means that you will be able to make the edits in your content...

How Enterprise Mobility Is Affecting The Healthcare Industry?

Just like the Information Technology industry, Healthcare is also an ever-changing and an ever-evolving industry. The healthcare organizations are constantly faced with the challenge of how to improve the quality of patient care while remaining compliant with the industry standards. But with the introduction of enterprise mobility, success has hit the healthcare industry. Today, many healthcare related applications have been developed and are still being developed to deliver health care services to the ones looking for them through the various mobile devices. The major reason behind the low quality of patient care in any healthcare setting is the frequent transitions in the care settings of a patient. For example, depending upon the diagnosis, a patient may have to be transferred between different healthcare settings such as acute, post-acute, ambulatory care or home-health care. And during these transitions the chances of compromised patient’s quality of care are the maximum. But Enterprise Mobility allows the healthcare organizations to securely and more efficiently exchange clinical data while remaining compliant with industry regulations and standards. The use of mobile technologies and applications help make the transitions across the continuum of care smoother. This ultimately results in fewer hospital re-admissions, better patient care and quick patient recovery. Due to all these benefits, it has been observed that enterprise mobility has really picked up in the healthcare industry. According to a study undertaken by the Healthcare Information and Management Systems Society, 69 percent of health care providers today use mobile devices to access patient information. Another study stated that by 2020, there will be a 70 percent increase in the home health aides. This signifies...

Improve Performance And UX Of Your Responsive Web Design

There comes out a new smart phone or a tablet everyday with a different screen size. And your customers are happy to replace their not-so-old devices with the newer ones quite frequently. This may be good for the mobile manufacturing companies but not for others who use the Internet as their outlet. The problem is that the web page sizes are growing bigger every day and even making your website responsive isn’t enough. It affects both, the website owners and the users. That’s because bigger the web page slower the performance and higher the bandwidth costs. This raised the demand for having perfectly optimized web pages for all the devices. So, to be able to have such web pages, it is important for the website owners to set a performance budget for your project and ask their web developer / designer to prioritize performance as well. Here are a few ways you can do that: As we said earlier, start with setting a performance budget before actually going ahead with optimizing your website’s web pages. This serves as a cap to your spending and make sure that you don’t go overboard with the budget. The biggest concern for any website owner is slow page loading and images on their responsive website. With bigger screen sizes, people are also demanding higher resolution images. So you have got to add them to your websites as well. The best way to go about it by using scaled down versions of your image. Another thing you can do to make your website perform faster on the different devices is to compress your resources...