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Before You Choose Your CMS, Ponder Over These!

Content is the king! It is one of the most important factors that drive traffic to your website. Doesn’t matter if you are an eCommerce company, you need content as well. Why, you ask? That’s because the definition of content in the virtual world has changed. It’s not just about articles and blogs anymore. There are newer types of content that are ruling every industry in the virtual world along with the conventional blog posts and articles. Today an image, a video, and even a product listing come under the category of content. No matter what kind of business you are in, you are going to need a system that allows you to publish your content be it blogs, images, videos or product listings. You need a strong content management system (CMS). A CMS acts as the backbone of any good website. Not only does it allow you to publish your content, but it also allows the users visiting your website to publish their views and opinions on your website with ease. There are so many viable options available when it comes to choosing a CMS. But again you cannot just randomly pick any of them. You need to put some serious thought behind it and choose wisely! And to make your decision a little bit easier, we are jotting down a few things that you must consider when deciding upon your ideal CMS. Have a look! The first thing that you need to deeply ponder over is that for what purpose do you need a CMS. Be very specific. If necessary, jot down your mission statement, outline key...

How To Sell More To Your Online Customers?

So you have an eCommerce website and you are all charged up about the thought of making it big in the industry. That’s great! Being motivated and being enthusiastic about your business is the first step towards success. It helps you in finding out all the right things and right actions you need to back your business up with. With an eCommerce store it starts with choosing the right platform to build your online store. Once it is up there, you need to reach out to your target audience and engage them in a way that they come back to you again and again. The most effective way to go about that is by cross selling. Cross selling is the art of selling something more along with the product that the customer is already ready to buy. We will get to that later. The first thing is to figure out who exactly is your primary target audience. And this doesn’t involve knowing what your audience wants, what matters to them and what the sources of friction are for them. It requires a much deeper knowledge from an eCommerce business owner’s side. You need to know the following things well: In addition to knowing who your target audience is, you also need to know how to bring them to your website. For that you need to research into their Internet activities and figure out what blogs they read, which websites they visit, and what stuff do they search on Google, and more. You need to know how your target audience describes the type of services they are being offered. If...

5 Bad Technology Decisions You Just Can’t Afford To Make

As a forward-looking organization, you must have to build your technological roadmap for years ahead of you. But what can be the biggest hindrance to this technological roadmap is the uncertain future. Whenever there is future involved in any decision, risk automatically gets attached to the decisions you make. Wrong choices that you make and strategies that you implement today will have unfortunate repercussions in the future. We bring you here 5 most common bad technology decisions that organizations make. 1. Wrong Technology: You really cannot justify your act of going for a monolithic architecture when the time is really about cloud computing. You are just making a wrong decision that will cost you the platform that is expensive to maintain, inflexible and is no longer supported. 2. Overpriced Projects: Before going ahead with a technology, it is always advisable to experiment with some technologies to monitor their effects on the productivity and business goals. You may come across a new technology which is not tried by many but investing in it without much knowledge about it will only land you in trouble. 3. Unlimited Choices: Gone are the days when low-quality systems could be delivered and customers were asked bluntly to discontinue using them if they didn’t like them. Today, customers have unlimited choices with them and they can choose what they like. You better be what they want in a system. 4. Not Considering IT A Part Of A Business: That’s one of the biggest mistakes you can make. IT is very much a part of your business otherwise how will you run it. It has been...

What Is MongoDB And Why Use It?

NoSQL is a hot topic these days amongst web based businesses. And what is even hotter a topic of discussion is MongoDB. There are some who are unfamiliar with the technology and there are some who want to switch to a better technology. This blog post is aimed to clear the doubts of everybody interested in the topic. So let’s start from the very basic! What is MongoDB? Mongo is an open source schema-less database system that uses a document-oriented data model. It is one of several database types that arose in the mid-2000s under the NoSQL banner. Yes, this isn’t your traditional RDBMS. There are many differences between the two technologies. While your traditional relational databases use tables and rows, MongoDB, like mentioned in the first line of this paragraph, is built on the architecture of collections and documents. While documents comprise sets of key-value pairs and are the basic unit of data in MongoDB, collections contain in themselves sets of documents and function. Another difference is that that the traditional MySQL is written using SQL queries, but MongoDB is focused on Binary JSON. The best thing about MongoDB is that it is a flexible and powerful tool that is capable of transforming your business for good. The next obvious question is Why use MongoDB? MongoDB can be used to solve some particular business challenges. Some of them are mentioned below: MongoDB prefers high insert rate. So if you expect a high write load, MongoDB is your best bet. Documents (objects) in MongoDB map nicely to programming language data types. Adding new fields in MongoDB does not affect the...

4 Design Tricks To Rock Your Digital Marketing Efforts

Did you know that it takes only 0.05 seconds for a viewer to make a snap judgement about a website? And do you know what helps them form a first impression? We will break it for. It’s the design! Of all the first impressions, 94% are design related. Yes, you read it right! And this does not hold true only for websites. Whether it is a web page, web application, mobile application or infographics you upload on your social media accounts, design is very crucial. It becomes even more so from the digital marketing perspective. It is finally time to understand that understanding of user experience is even more imperative in this constantly and evolving changing digital world. Digital space is your aircraft to the land of your global customers and social media is your ticket to board this aircraft. How well you can engage with your global customers depends on how well you present yourself online. Many argue that content is the most important aspect in the web world and we don’t disagree with that. But if you fail to present your content in the correct way, you will not create any impact no matter how kick ass your content is. To give you a clearer picture of things, we give 4 design tricks that will generate you instant great results from your digital marketing efforts. Follow the pointers below: Find Your Individuality: You need to find your personality and convert it into your design style. But that’s not it! You need to commit to this design style of yours’. Switching up fonts and colors on your design...