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Creating & Implementing an Effective Omnichannel Strategy

Creating & Implementing an Effective Omnichannel Strategy

Marketing a product or service isn’t as straightforward as it was several years ago. For starters, the singular or double-point marketing source (mainly word-to-mouth and newspaper ads) has branched out to hundreds of equally effective ones. Being lenient with our initial research and skipping out the crucial channels can even cost us our business. The development of multichannel approach strategies, on the other hand, has helped the marketers make their products reach millions within a small amount of time, all thanks to the latest technology innovations. IoT, VR, AI- you name it. Nowadays, a one to one, more personalized communication with the consumers is in focus via an array of channels- from the social media updates to a more personal ‘first-name-based’ emails. Everybody likes to be heard and felt important. Treat them well and they will not think twice before aligning their money and time on your product. But make yourself visible, don’t spam! All in all, consumers want a more hands-on dealing, exactly what an omnichannel approach does! What Is Omni-Channel Marketing? Omnichannel marketing refers to a multichannel sales approach to provide an ultimate and seamless shopping experience to the customers. From smartphones, desktops to VR displays at the brick and mortar store, you get an integrated service involving both the physical and digital channels. Omnichannel is derived from the latin word ‘omnis’ which means ‘universal/all’. The classic case of ‘name-says-it-all’. This marketing method fully utilizes the consumer’s access to information to create a unified buyer experience. You can now easily grab onto a variety of products/brands at one. The omnichannel approach is also dubbed as ‘customer-friendly’ due...

‘Joy of Giving’ week Celebration – A visit to Ashiana Children’s Home

Education is the most powerful weapon for changing the world. However, millions of orphans and destitute are deprived of education especially computer. Though Information Technology has changed and touched every aspect of life, it is still confined to the urban populace. Rajiv Mehta, CEO of Classic Informatics, believes that if we are to become IT driven country, the benefits of Information Technology should reach to orphans and destitute as well. But many NGOs or Orphan Homes can’t afford to buy PCs for their classrooms as they need to fulfill basic needs of sheltered children. Keeping this in mind Classic Informatics decided to celebrate ‘Joy of Giving’ week with visit to Ashiana Children’s Home. Under this initiative, we handed over 25 used PCs to Ashiana Children’s Home where around 50 under-privileged and orphans are not only given shelter but education too. Children will benefit from these computers by gaining basic information technology skills and securing employment opportunities for them. We really admire the work of Ashiana Children’s Home in the community and their diligent efforts to improve the world around us. We are honored to present them with this contribution and hope that it will help to provide them with the resources they need to continue their endeavors. It is our aim to spread computer literacy to transform the lives of Orphaned and destitute children. ClassiCities are enriched with the ‘joy of giving’...
How to Choose the Best Engagement Model to Build Your Offshore Development Team

How to Choose the Best Engagement Model to Build Your Offshore Development Team

According to Statista, around $288 billion has been spent globally for IT outsourcing services. Moreover, according to a Deloitte survey, 53% of businesses outsource their IT functions. Also, as per another IT sourcing report, small businesses invest 6.1% of their IT budget in IT outsourcing, while mid-sized firms invest 4.6% and large-sized businesses invest 7.4%. The reason for these staggering figures is simple: Due to the sheer amount of benefits of outsourcing, it is highly popular across industries. It can help you reduce and control expenses, accelerate company transformation, reduce the time to market, improve your business or focus, and more. However, choosing a quality IT outsourcing provider and, most importantly, the engagement model is not easy. And, when it comes to engagement models, you will often be offered the following three models to choose from: Fixed Cost Model Time and Material Model Dedicated Hiring Model Every model has its own pros and cons and selecting the one that is best suited for your needs requires thorough analysis and knowledge. So, to simplify your decision, we will go through all three types of models with all the information you need to know about them in this article. We will thus define each model; explain when you should choose each model, and what the pros and cons are of each. So, read on. Fixed Price Model In this model, you first define the scope, requirements, and timeline and pay a pre-agreed fixed price for the final product. It is straightforward with zero or little external dependencies. You Should Choose the Fixed Price Model if: You have a short-term project, The...
Tips for Hiring Offshore Developers

Tips for Hiring Offshore Developers

If you are looking for ways to save up funds for the development of your company, increase operational capacity and free up your key staff to work upon more important tasks, offshore outsourcing could be the bang for your buck! Offshore developers can help you save money and get your work done quickly. Making your work go offshore is different than outsourcing. Offshore Vs. Outsource Often, the terms offshore and outsourcing are used interchangeably but subtle differences exist. Outsourcing is when your compadecides to hire someone to do some work within your own country. If you hire an online contractor or agency to work on a project within your own country, it’s outsourcing. When a company obtains its services or products from outside the country where the company is established, is termed as offshore outsourcing or simply offshore development. The low cost services offered by countries like India is why companies love to offshore telemarketing services to that region. It spares them the high labour costs and is one example of offshore development.  Why Offshore? One of the prime reasons why any firm opts to offshore jobs is to reduce costs. A typical U.S. accountant would be paid an annual salary of $62,000 to do a particular job in a year; the same job could be done by an accountant in India for around $5,000 per year. This means that the organization saves $57,000 just by offshoring the job to a different country. If you can offshore the hands on projects, you can have your in-house team focus instead on the bigger picture and implement strategic decisions that can...
Website Development: Changing Trends 2015

Website Development: Changing Trends 2015

How should your website look? Today, with newer technologies coming in and user engagement being a key driver, companies are focusing on building just the right website design. In this quest, website development has just got a big leap and 2015 is host to some major developments. Website designing and development is a job that is constantly evolving. There are new trends every year, and some peter out, because they looked good only in theory; while others become so much a part of the Internet that it is difficult to imagine the Web without them. Here are the six biggest trends in website development in 2015: Big and Minimalistic One of the most evident changes you will have noticed is that everything has become minimalistic and big. This change can be attributed partly to Apple, and partly to the trend towards going minimalistic. Today you will find websites have hardly a few words on their home page, with their menu buttons obscurely hidden away or taking up a very small screen space. The Google Nexus too pushed minimalism to another level of popularity. Unusual and clean fonts have also become the new big thing. A background of imagery or video under very few words seems to be the fad. Big is the new beautiful, clearly. One Page Website designs are in fact getting more popular today. Integration and Customization of Google Maps This trend has taken the industry by storm. Every website today has Google Maps integration. You can find the address or location of the business on their website through this integration. It is often customized to go...
Tips for Start-ups to Outsource Development

Tips for Start-ups to Outsource Development

What does your startup do to increase its profits? For most startups, the question remains where should they invest and focus first. It’s always hard at the beginning. As an organization on a growth spurt, you need to establish a strong foundation. Aim to accumulate viable resources and invest in judicious use of resources. Businesses often follow the method of ‘outsourcing’ to save both time and money with the intention of increasing their brand value at the same time. An intesting point here is that for outsourcing to work, you’ll need to think of the outsourcing team as an extension to your organization than an indeendant one. Being integrated will help in better decision making, something that we all look forward to when running a startup. How Does Outsourcing Work? Outsourcing helps reduce costs and time by transferring work outside the organization rather than completing it internally. Here is how it works. If you’re bad at baking a cake and you need to bake a dozen of them, don’t bother yourself with the chemistry involved. You could rather approach someone who has an expertise in it and offer them a share of the sales in return. Most startups for instance may not have a marketing team. Creating awareness and publicizing your product can be a tedious task and a very expensive one at that. How does an organization achieve the publicity they require with not experiencing a huge blow to their financial budget? It’s simple, by simply outsourcing the task to an organization that has the expertise in that area. This would save both time and money for the...