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About Marketmeter
MarketMeter is a renowned leader in Australian financial market research and analysis. It was founded by former members of East Coles and J.P. Morgan. Their main clientele includes the Boards, Management and Investor Relations teams of listed companies who use their platform to gain insights on company performance.
They have been into this for years now, and have collaborated with various reputed institutions and companies to conduct financial performance analysis and benchmarking and make it available for corporates, brokers, investors, and alike.
To build a platform geared towards easy survey collection and financial market insights
Goals
Building a digital-first survey platform to digitize MarketMeter's survey collection method and centralize all the oncoming data and measure them.
Solutions
A revolutionary web and mobile platform geared towards easy survey collection and financial market insights & corresponding analysis, in real-time.
End-to-end digital-first survey
platform development
The Start
They used to circulate excel spreadsheets to their 1000+ contacts via email. Then there were weekly, monthly, and quarterly follow-ups. The respondents are usually the higher-ups who have little to no time to spare to make manual entries onto the excel sheets. Plus, the sheets were not easy-to-fill at all. They were lengthy and the response was hard-to-track.
We chose to reformat the entire process at MArketMeter and offer a digital solution. We started building a platform that could centralize all the oncoming data, analyze it, and deliver interactive insights. MEAN stack & React Native served as the core technology for the product
We divided the project into three phases and in each phase, we focused on the different aspects of the financial parameters.
Three Development Phases
We developed an easy-to-use digital survey platform for the web using the MEAN stack.
We developed a mobile app for MarketerMeter for Android/iOS app in React Native.
Established a centralized data for admin to gain real-time insights on the user’s survey status.
Classic Informatics built a team to launch
the digital-first survey platform
MarketMeter needed to digitize its survey collection
We selected MEAN stack & React Native as the core technology for the product and synced both web & mobile. The survey form has seven steps. The user is shown one step at one time, and all the parts are auto-saved.MarketMeter lacked a Centralization System for data
We started building a platform that could centralize all the oncoming data and measure them to deliver digital insights. It offered the admin a centralized view of all the data feeds and user activity flow. This highly eliminated any chance of human error.
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