Technology-enabled Loyalty Platform For Building Communities .

We enabled technology transformation for The Entertainment Group & helped them with product development.

About Entertainment

IncentiaPay (ASX: INP) is the owner of The Entertainment Group and the producer of Australia & New Zealand’s Entertainment Membership and corporate Frequent Values products. Their technology-enabled loyalty platform builds communities by driving relationships and value between Fundraisers, Partners, and Members.

They had aimed to undergo a tech transformation and wanted to modernize their platforms. They had decided to migrate from the legacy system to a more tomorrow-proof technology stack that would prepare them for the future. .


Application Modernization

6,400+ Merchants
$100 Million + Amount Raised
15,000+ Locations
Partnership Goal

To get team augmentation for modernizing their legacy systems and move to the latest technology stack.


To move from their legacy technology stack to a more flexible and future-proof stack.


We brought together a team of technology experts who would work closely with their in-house team members to handle the technology architecture, development and optimization.

Our Involvement

Team Augmentation For Product Development & Legacy App Modernization

The Start

IncentiaPay wanted to modernize their offering called The Entertainment Group. They wanted to move it to a more future-proof tech stack and upgrade it from technologies that might soon go obsolete.

We offered team augmentation to modernize their existing product and build new products and websites, along with the integration of internal tools and platforms for automation. In addition, we also offered them the integration of tools that helped with data transformation for CRM migration and a few more things.

The Technology Stack

We migrated their older legacy systems to .Net technology to make them future-proof.
We used React to build the front end of the product and modernize it with a new UI.
We used NextJS, a React framework, to handle the tooling and configuration of their products.
Our Engagement

Classic Informatics Provided Complete Support In App Modernization

IncentiaPay wanted a team for application modernization so that they can automate operations and add more integrations.

We helped them find a team working with their in-house developers to modernize their existing legacy systems. Our team enhanced their tech capabilities like integration of data tools, automation, and more.

IncentiaPay wanted their Entertainment portal to be moved to a newer, more future-ready technology stack.

We used the latest technologies like React, .NET, and NextJS to make their platforms more future-ready. Our developers enabled them to migrate and modernize their legacy systems efficiently.

Get Your Application Modernized Like The Entertainment Group

1000+ customers have trusted Classic Informatics for over two decades for developing, modernizing, and delivering digital experiences through all their products.

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