Rebranded and rebuilt Atlas's EOR platform for global workforce management

Atlas, formerly Elements Global, is a Chicago-based technology company with a platform for global business expansion, employee onboarding, payroll, and cross-border compliance across 160+ countries and 90+ languages.

They required a complete product revamp — rebranding from Elements Global to Atlas — and migration to modern technology to meet growing enterprise demand for international workforce management.

• The existing platform lacked features and UX quality expected by enterprise customers managing global teams.
• The rapid rise of remote work created demand the platform was not architected to handle.
• Compliance with local employment regulations across 160+ countries required significant feature investment.
• Localising an enterprise-grade experience for employees across 90+ languages was technically complex.
• The existing technology stack was not ready to support the scale and ambition of the rebrand.

1. Full product assessment before rebuilding

Classic Informatics evaluated the existing platform end-to-end — identifying feature gaps, UX shortfalls, and technology constraints before proposing a structured rebuild strategy.

2. Technology stack modernisation

The team migrated to React.js for the front end, .NET Core and Node.js for the backend, and SQL Server with Azure Functions — a stack chosen for enterprise-grade scalability and long-term maintainability.

3. Two-track delivery: payments and HCM

Work was structured around Atlas's two core product segments — payments and HCM — ensuring each area received dedicated focus and could progress independently where needed.

4. Rebrand integrated with product development

The transition from Elements Global to Atlas was not purely a visual exercise — the team aligned new UX patterns, feature delivery, and product positioning with the new brand identity throughout the build.

Platform & Technology

• React.js-powered front end with modernised UX and interface design
• .NET Core and Node.js backend for scalable, enterprise-grade application logic
• SQL Server with Azure Functions for data management and performance at scale

Product Features

• Employee onboarding and offboarding workflows
• Global payroll and cross-border payment processing
• HCM (Human Capital Management) module
• Employee self-service portal for remote and international teams

Atlas now operates as a fully rebranded, enterprise-grade EOR platform serving businesses across 160+ countries. The rebuilt product earned Atlas recognition as a Leader in the Everest Group's EOR Solutions PEAK Matrix® Assessment 2022, with a 95%+ customer retention rate maintained post-launch.

Business Impact

• Product rebranded from Elements Global to Atlas with full platform rebuild
• Recognised as a Leader in the Everest Group EOR PEAK Matrix® 2022
• Platform now operational across 160+ countries and 90+ languages
• 95%+ customer retention rate sustained after launch
• Payments and HCM modules delivered on modern, scalable technology