Travel & Hospitality
Australia
Digital Modernization, Product Development
Drupal, MySQL, JavaScript, Google Tag Manager, Ahrefs, Cloudflare, Mailchimp, AdRoll, Reviews.io, Flywire
Client Overview
Chimu Adventures is an Australia-based travel company offering expedition cruises and tour packages across multiple global regions.
The business needed a stable and secure platform to manage regional websites, bookings, localized pricing, and marketing operations at scale.
The Challenge
- Unstructured codebase created deployment and security risks
- Performance issues slowed high-traffic booking and itinerary pages
- Server instability caused recurring downtime and operational disruptions
- Multi-region websites increased localization and pricing management complexity
- Legacy API integrations were difficult to maintain and optimize
Our Approach
1. Stabilise the foundation
Classic Informatics restructured the development workflow, migrated source control to Git, and improved deployment reliability to reduce operational risk.
2. Prioritise platform reliability
Continuous monitoring, Drupal updates, and proactive security checks helped maintain uptime and reduce performance inconsistencies during peak traffic periods.
3. Improve long-term maintainability
Legacy integrations and server environments were standardised to simplify future upgrades, patching, and ongoing maintenance.
4. Support business growth
SEO, analytics, and tracking improvements ensured the platform could better support regional marketing and booking operations.
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What We Built
Platform Stability & Maintenance
- Git-based source code management
- Structured deployment workflows
- Continuous server monitoring
- Drupal version updates
- Security patch management
Performance & Infrastructure
- Page performance optimisation
- PHP version upgrades
- Server patching support
- Cloudflare configuration improvements
- Multi-region platform management
Marketing & Tracking
- OG tag implementation
- Schema markup integration
- Sitemap and canonical tags
- GTM tracking setup
- SEO performance improvements
Integrations & Services
- Mailchimp integration support
- AdRoll integration management
- Reviews.io integration support
- Flywire payment integration
- Legacy API optimisation
Impact Delivered
Chimu Adventures can now operate a more stable and maintainable booking platform across multiple regions. Improved platform reliability, security, and performance helped support ongoing marketing activity, localized customer experiences, and long-term business continuity.
Business Impact
- Improved platform uptime and stability
- Faster performance across high-traffic pages
- Reduced deployment and maintenance risks
- Greater consistency across regional websites
- Supported long-term client partnership growth