Built a digital addressing platform to enable deliveries across underserved African markets

Addressya is a Swedish startup building a digital addressing system for markets where formal address infrastructure doesn't exist. The platform lets users create and share precise addresses using a combination of GPS, official address data, and user-generated information — enabling businesses to reach customers for home deliveries without delays or missed drop-offs.

Launched initially in Uganda and Rwanda, Addressya's vision is to give every person on the African continent a verifiable, shareable address — and every business a reliable way to reach them.

• No formal address infrastructure exists across large parts of rural Uganda and Rwanda — deliveries regularly failed or were delayed
• Addressya had an incomplete web application and no mobile app when they approached Classic Informatics
• No business directory existed to connect SMEs, online sellers, and buyers within the platform
• The platform had no data visualisation or analytics capability to support growth decisions
• Scaling to a growing user base required automation that the existing setup could not support

1. Assembled a dedicated team around the product

With a product at an early stage, we assigned a dedicated product owner alongside a 15+ member development team — giving Addressya the structured delivery capacity needed to build, iterate, and scale quickly.

2. Extended the platform beyond addressing into commerce

Rather than limiting the scope to address creation, we identified that connecting B2B, B2C, C2B, and C2C users within the same platform would unlock significantly more value for local businesses and buyers — and built that capability in.

3. Grounded every address in verifiable data

The platform was built around Google Maps as the core mapping layer — combining GPS coordinates, official address data, and user-generated input to ensure every address created was precise and map-verifiable.

4. Built analytics to support scale decisions

We introduced stats-based forecasting through BigQuery and Data Studio — giving the Addressya team data visualisation capability to understand user growth, address density, and business activity across regions.

Digital Addressing Platform

• Address creation and sharing system combining GPS, official data, and user-generated input
• Google Maps integration for precise map-based address representation
• Mobile application for iOS and Android extending web platform accessibility
• Automated platform infrastructure to support a growing user base

Business Directory & Commerce Layer

• Multi-model business directory supporting B2B, B2C, C2B, and C2C connections
• WooCommerce extension and OpenCart API integration for e-commerce connectivity
• Delivery coordination layer connecting online sellers with buyers via verified addresses
• Shop location and business partnership tools for local and international users

Analytics & Data

• BigQuery and Data Studio integration for stats-based forecasting
• Data visualisation dashboards tracking user growth and platform activity
• React-based UI/UX dashboard for platform administrators

Addressya grew from an incomplete web application to a full digital addressing and commerce platform — enabling precise home deliveries, business connections, and shop discovery across Uganda and Rwanda, with a foundation built to scale across the African continent.

Business Impact

• Platform reached 100,000+ contacts across African markets
• Business expanded 10x through addition of the multi-model business directory
• Deliveries, shop location, and business partnerships enabled through a single platform
• Mobile app launched extending platform access to users without desktop connectivity
• Data visualisation infrastructure established for growth planning and regional expansion