Built a bespoke eCommerce store for a US healthcare donor signage company

Donor Signs is a US-based specialist in high-quality donor walls, donor signs, and commemorative plaques — serving hospitals, healthcare institutions, and similar organisations that recognise their contributors.

They wanted to take their products online through a sophisticated eCommerce store that could handle both individual and bulk orders while appealing to a highly educated, professional audience.

• No online channel existed for hospitals to discover, configure, and order donor signs.
• Target audience — healthcare professionals — expected a refined, credible digital experience.
• Both single-item and bulk ordering needed to be supported within one unified platform.
• Product customisation options for donor signs required non-standard eCommerce functionality.

1. Audience-led design thinking

The team studied the healthcare professional audience — educated, detail-oriented buyers — and built an experience that matched their expectations for quality, clarity, and credibility.

2. Platform selection based on customisation needs

Magento Community Platform was selected for its extensibility. Classic Informatics made targeted platform-level modifications to support Donor Signs' specific ordering and product configuration requirements.

3. Custom module and plugin development

Several custom modules and plugins were built on top of Magento to handle requirements the platform did not support out of the box — including product customisation and bulk ordering logic.

4. Elegant, conversion-focused design

Designers developed a simple, crisp, and professionally styled store — one that reflected the craftsmanship behind the products and resonated with the healthcare sector's aesthetic expectations.

eCommerce Platform

• Custom Magento Community Platform with targeted platform-level modifications
• PHP 5.x MVC architecture hosted on Linux with Apache
• MySQL 5 database for product, order, and customer data management

Store Features & UX

• Single-item and bulk ordering workflows within one unified platform
• Product customisation options for donor signs, walls, and plaques
• Intuitive front-end built with HTML, jQuery, JavaScript, and CSS

Design

• Professionally styled store design aligned to healthcare sector expectations
• Simple, elegant visual language reflecting the craftsmanship of the product range

Donor Signs now operates a purpose-built online store serving hospitals and healthcare institutions across the US. The platform reflects the quality and craftsmanship of their products while making the ordering process straightforward for both single-item and bulk purchasers — including full product customisation.

Business Impact

• Full Magento eCommerce store launched, bringing a previously offline business online
• Single and bulk ordering supported within one unified platform
• Custom product configuration available directly through the store
• Positive audience response from healthcare professionals, with low bounce rate achieved
• Store design received approval from both the client and their target audience