Modernised a loyalty platform's legacy systems for an Australian tech company

IncentiaPay (ASX: INP) owns The Entertainment Group, producing Australia and New Zealand's Entertainment Membership and Frequent Values loyalty products — a platform serving 6,400+ merchants across 15,000+ locations.

They needed to modernise their platform, moving off legacy systems to a future-proof technology stack that could support continued product evolution and operational automation.

• Existing legacy systems lacked the flexibility needed for ongoing product development and growth.
• Legacy technology risked obsolescence, limiting the team's ability to iterate and scale the platform.
• Internal teams lacked the full capacity to execute the modernisation independently.
• Data tools and internal platform integrations were disconnected and reliant on manual processes.
• CRM migration required significant data transformation with minimal disruption to live operations.

1. Team augmentation, not replacement

Classic Informatics provided a team of technology experts who worked alongside IncentiaPay's in-house developers, ensuring continuity and knowledge transfer throughout the modernisation.

2. Technology-first planning

The team evaluated the existing stack and selected React, .NET, and NextJS as the core modernisation technologies — chosen for their maturity, scalability, and fit with the product roadmap.

3. Incremental migration alongside live operations

Legacy systems were migrated progressively without disrupting live products, keeping the platform operational while new technology was phased in over time.

4. Automation and integration layered in

Beyond the core migration, the team added data transformation tooling for CRM migration, automation integrations, and internal platform connections to reduce manual work across the business.

Legacy System Migration

• Legacy platforms migrated to .NET for long-term maintainability
• React front-end with modernised UI, replacing the legacy interface
• NextJS framework handling tooling, configuration, and server-side rendering

Integrations & Automation

• CRM migration with data transformation tooling
• Internal platform integrations for operational automation
• Third-party tool integrations for data management and processing

IncentiaPay's Entertainment platform now runs on a modern, maintainable technology stack. The migration removed the risk of legacy obsolescence and gave their in-house team a stable foundation to build on — with automated operations reducing manual overhead across the business.

Business Impact

• Legacy systems retired and replaced with React, .NET, and NextJS
• Operational automation reduced manual intervention across key processes
• CRM successfully migrated with purpose-built data transformation tooling
• New products and websites built and shipped as part of the modernisation scope
• Ongoing development capacity maintained through embedded team augmentation