Delivered redirection-tracking tools for a performance marketing platform

Pulseem is an Israel-based digital marketing technology company with ties to Clicxy, a CPI and CPA affiliate marketing agency. Its business depends on tracking large volumes of URL redirections tied to affiliate campaigns.

Pulseem needed accurate, fast visibility into where its tracking links actually redirected, and a reliable way to store and review that data across its affiliate operations.

• Large volumes of tracking URLs needed constant redirection verification
• Manual or sequential checks could not keep pace with campaign volume
• No centralised system existed to store URLs and their final destinations
• Redirection chains needed to be followed link-by-link to confirm outcomes
• Affiliate operations lacked a reliable, queryable record of link performance

1. Map the redirection data model

Classic Informatics worked out how tracking URLs, intermediate redirections, and final landing pages needed to relate to each other before building any storage or interface.

2. Solve for concurrency, not just correctness

Checking large batches of URLs one at a time wasn't viable, so the team built a parallel-processing engine that could call multiple URLs at once without corrupting results.

3. Engineer for reliability under load

With many redirections firing in parallel, the team built the application to accurately capture each URL's redirection path and final destination, even under concurrent execution.

4. Separate capture from review

The redirection-checking engine and the dashboard for viewing stored URL and redirection data were built as distinct components, so each could be developed and refined independently.

Redirection Tracking Dashboard

• Database-backed website displaying tracked URLs
• Redirection paths stored per URL
• Final landing URL captured per redirection chain

Parallel URL-Checking Application

• WPF desktop application for redirection verification
• Multi-threaded engine calling URLs in parallel
• Per-URL redirection and final-destination logging

Pulseem gained a faster, centralised way to verify where its affiliate tracking links actually led, replacing slower manual or sequential checks with a system built for the volume its campaigns generated.

Business Impact

• Faster verification of large URL batches
• Centralised record of redirections and final destinations
• Reduced manual effort in checking tracking links
• Clearer visibility into affiliate link performance