Modernised a global software security company's CMS and digital operations

Veracode is a software security company offering an intelligent platform that identifies flaws and vulnerabilities across the modern software development lifecycle. The platform serves development teams globally, using AI trained on large volumes of code to accelerate vulnerability remediation.

Veracode needed a complete overhaul of their content management system to support a growing, multilingual audience — and to integrate effectively with their marketing and translation tooling.

• An outdated CMS could not handle the volume or diversity of content Veracode published.
• Content contributors worked in silos, with no efficient workflow for review and approval.
• Managing translations for a multilingual, global audience was error-prone and time-consuming.
• Salesforce and marketing tool integrations were fragmented, limiting campaign effectiveness.
• Version control for content updates was inconsistent, creating accuracy and compliance risks.

1. Choose the right platform for scale

Classic Informatics selected Drupal as the CMS foundation — its native multilingual support, modular architecture, and extensive library of modules made it the right fit for Veracode's content complexity and global reach.

2. Restructure the content and workflow architecture

Before configuring any modules, Classic Informatics mapped Veracode's full content library — including research, blogs, webinars, whitepapers, and technical documentation — and restructured the information architecture to support efficient management at scale.

3. Integrate marketing and translation tools natively

Rather than bolting on integrations after launch, Smartling, Marketo, and Digesto were built into the CMS workflow from the start — so translation, email campaigns, and content publishing operated as a single coordinated system.

4. Validate with rigorous testing before go-live

BrowserStack was used for comprehensive cross-device and cross-browser QA, and Git SourceTree was adopted for version control — ensuring the new platform launched cleanly with minimal post-release issues.

CMS Platform & Architecture

• Custom Drupal implementation with MS-Views, Panels, and tailored addons
• Structured content library covering blogs, eBooks, webinars, whitepapers, analyst reports, infographics, and technical documentation
• Drupal Panels-based section management for improved content organisation
• Responsive, device-consistent design across all content types

Integrations

• Smartling Translation Management System integration, reducing translation time by 50% and errors by 80%
• Marketo Consumer Engagement Marketing integration, increasing user engagement by 30%
• Digesto integration for email campaigns, improving open rates by 20%
• Acquia Cloud hosting setup, reducing server management time by 25% and improving uptime by 15%
• Salesforce integration for campaign data alignment

Quality & Version Control

• Git SourceTree implementation, cutting code management time by 30% and errors by 40%
• BrowserStack QA testing, reducing post-launch issues by 90%
• Breadcrumb optimisation improving navigation efficiency by 20%

Veracode's content operation shifted from a fragmented, manually managed system to a scalable, multilingual CMS connected to their full marketing stack. Content teams can now publish, translate, and manage content across global markets without the bottlenecks that previously slowed delivery.

Business Impact

• Translation speed improved by 50% with 80% fewer translation errors
• User engagement increased by 30% following Marketo integration
• Email open rates up 20%, driving a 10% increase in lead conversions
• Post-launch issues reduced by 90% through rigorous pre-release QA
• Server management time cut by 25% with improved website uptime