Built a second-hand furniture marketplace connecting sellers and buyers across the United States

Kashew is a US-based online marketplace for buying and selling pre-loved furniture and home decor. Founded in San Francisco in 2022, it serves buyers and professional resellers across all 50 states, with a curated catalogue of 4,000+ hand-selected pieces.

Kashew set out to make second-hand furniture shopping as easy and trustworthy as buying new — offering a platform where vetted sellers could list quality pieces and buyers could purchase with confidence, backed by white glove delivery and a money-back guarantee.

• No dedicated platform existed to manage two-sided furniture transactions at scale
• Sellers lacked tools to efficiently list, price, and manage inventory online
• Buyers had no reliable way to discover and purchase quality pre-loved pieces nationwide
• Coordinating delivery logistics across 50 states required complex operational infrastructure
• Interior designers and trade buyers had no structured programme for bulk or discounted purchasing

1. Start with the marketplace model

We mapped the full two-sided transaction flow first — seller onboarding, listing creation, buyer discovery, offer management, checkout, and fulfilment — before writing a line of code.

2. AI where it saves the most time

Listing furniture accurately is the biggest friction point for sellers. We built AI-powered attribute detection to auto-populate listing fields, cutting the time sellers spend on each item.

3. Seller tools that drive supply

A marketplace only works when supply is consistent. We built a dedicated seller dashboard with inventory management, multi-channel sync, and instant payout capabilities to keep professional resellers active on the platform.

4. Trade as a growth channel

Interior designers represent high-volume, repeat buyers. We built Kashew Deco as a separate programme — net pricing, tax-free checkout, price alerts, and priority support — to capture this segment from launch.

Marketplace Platform

• Two-sided marketplace connecting buyers and vetted sellers
• Buyer browsing, search, and offer-based purchasing flow
• Seller onboarding and vetting workflow
• 100% money-back guarantee and free returns system

Seller Tools

• Seller dashboard with inventory and listing management
• AI-powered listing attribute detection for faster uploads
• Multi-channel sync with Shopify, Chairish, Etsy, and eBay [INFERRED — please verify]
• Instant payout processing for completed sales [INFERRED — please verify]

Delivery & Logistics

• White glove nationwide delivery across all 50 states
• Same-day delivery capability in select markets
• Delivery scheduling and tracking integrated into the buyer flow

Kashew Deco Trade Programme

• Trade member portal with up to 40% discount on all products
• Tax-free checkout via resale certificate upload
• Price alerts and priority 24/7 support for trade members
• Exposure to 100,000+ subscribers for designers who use Kashew pieces

Kashew launched as a functioning two-sided marketplace and has grown to 25,000+ active listings from vetted sellers across the United States. The platform now serves individual buyers and professional trade members, with nationwide white glove delivery and a fully operational reseller ecosystem.

Business Impact

• Grew from 4,000 curated pieces to 25,000+ active listings
• Nationwide delivery infrastructure serving all 50 states
• Trade programme serving interior designers, decorators, and architects
• Reduced furniture going to landfill — working toward 500,000 lbs kept in circulation