Migrated and rebranded a 200-page SaaS website to HubSpot, increasing traffic by 148%

Zonka Feedback is an India-based SaaS platform used by 2,000+ global brands to collect and analyse customer and employee experience data across 30+ countries. The platform handles over 1 million surveys per month, covering NPS, CSAT, and CES measurement.

As the product scaled, Zonka Feedback found itself juggling a fragmented set of tools — WordPress for the website, separate platforms for CRM, SEO, project management, social publishing, and performance analytics. They needed everything under one roof.

• A 200+ page WordPress website required separate tools for every marketing function
• No unified platform connected the website, CRM, SEO, and analytics workflows
• Marketing productivity was constrained by tool-switching and disconnected data
• The existing website design no longer reflected Zonka Feedback's growing product and brand
• Migrating a large, content-heavy SaaS site without disrupting SEO or user experience carried significant risk

1. Centralisation as the brief

The core requirement was not just a new website — it was eliminating the tool sprawl. We scoped HubSpot CMS and Marketing Hub as the single platform to replace the fragmented stack, covering the website, blog, CRM, SEO, and analytics in one place.

2. Audit before migration

Before moving a single page, we mapped all 200+ URLs, assessed existing SEO value, and identified content that needed restructuring versus straight migration. This prevented ranking loss during the transition.

3. Rebrand alongside migration

Rather than migrate the old design as-is, we redesigned the website while migrating it — creating a fully managed, HubSpot-native experience optimised for Zonka Feedback's SaaS audience and conversion goals.

4. Personalisation as a post-launch capability

We built the site to take advantage of HubSpot's personalisation features, enabling Zonka Feedback to deliver tailored experiences to different audience segments — a capability their WordPress site could not support.

Website Migration & Redesign

• Full migration of 200+ pages from WordPress to HubSpot CMS
• Redesigned website with updated UI aligned to Zonka Feedback's SaaS brand
• Blog and resources section migrated and restructured within HubSpot
• SEO-preserving URL mapping and redirect management throughout migration

HubSpot Marketing Suite Setup

• HubSpot CRM integration connected to the website and lead capture flows
• Marketing Hub configured for email, social publishing, and campaign management
• SEO tools and performance analytics unified within HubSpot
• Personalisation layer set up for audience-specific content experiences

Content Management Infrastructure

• Centralised CMS for website assets, blog posts, and marketing collaterals
• Fully manageable templates enabling the Zonka Feedback team to publish without developer support
• Unified content and analytics dashboard replacing the previous multi-tool setup

The migration consolidated Zonka Feedback's fragmented marketing stack into a single HubSpot-powered platform, giving the team full control over the website, content, CRM, and analytics without switching between tools. The redesigned site drove measurable growth from launch.

Business Impact

• 148% increase in website traffic post-migration
• 38% increase in demos booked after the revamp
• 2× improvement in marketing team productivity
• 200+ pages migrated with no disruption to SEO rankings
• Single platform replaced multiple disconnected marketing tools