05-MarTech

Understanding MarTech

At 26.6%, technology accounts for the highest portion of the marketing budget today. MarTech, a combination of marketing technology, is a way of leveraging technology to optimize marketing efforts and reduce complexities in marketing strategies. 

As your MarTech consultants, we enable you to leverage technology, select the most suitable MarTech solutions like HubSpot, Salesforce, Marketo, and many more. We offer complete technology consultation and enable you to successfully implement any marketing campaign, automate marketing tasks, and more. 

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Automate & Speed-up Tasks

There are several repetitive and time-consuming tasks in marketing that can be easily automated with the help of MarTech tools and stack. This helps speed up processes and optimize workflows.

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Enhance Customer Relationship

MarTech tools have access to past customer interactions and know their behavior. These tools can help build better relationships with the customers and push them down the sales funnel.

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Accurate Data & Consistent Analytics

Having tools capture customer interactions and communications paves way for accurate data collection that helps pave a clearer bigger picture. MarTech tools collect data in real-time and offer complete analytics.

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Enhanced Team Communication

MarTech tools infuse transparency into processes and make it easier for sales and marketing teams to communicate & collaborate. There is reduced friction or bottlenecks in workflows for improved results.

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MarTech Strategy & Consultation

MarTech could be a new field for CMOs or marketing heads. And even those already utilizing the MarTech stack, creating a well-thought-out plan and implementing it can be a challenge.

At Classic Informatics, we facilitate MarTech strategy and evaluation through which we not just draft the complete MarTech strategy but also evaluate different tools and platforms based on your marketing and sales goals.

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MarTech Platforms & Architecture

With thousands of MarTech tools, platforms, and solutions, understanding which technology or marketing tech stack would work best for your business could be challenging. Moreover, building a tech architecture for your MarTech stack requires expertise.

Our marketing and technology experts can assist you to find the right platform and create an IT architecture best suited for the same. We also audit your marketing ecosystem and pick out the processes, tasks, or workflows that can be improved or automated.

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MarTech Management

Managing the marketing technology stack or the platform that you have implemented for marketing automation is also crucial. You need MarTech experts or platform experts who know the tools inside out.

At Classic Informatics, we have brought together a team of experts who can audit, assess, plan, setup, execute, and scale your MarTech strategy. We also analyze different metrics and assess the analytics to ensure your strategy is aligned with your marketing goals.

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Sales & Marketing Automation

Whether it is email drip campaigns, advertisements, surveys, feedback, personalizations, workflows, or other things, there are different MarTech tools that can automate them. You can automate your email campaigns, advertisements, content marketing, social media marketing, and various other tasks. 

Our marketing automation consultants can offer complete assistance in setting up, executing, and monitoring your sales and marketing automation. They can optimize the funnels, design workflows, and integrate different MarTech tools to automate your marketing and sales efforts

Why Should You Partner With Classic Informatics?

At Classic Informatics, we have the experience and staying power you’re looking for in a web development partner. Unlike others, we don’t just say, we deliver.

  • 2000+

    Projects Delivered

  • 500+

    Satisfied Clients

  • 18+

    Years of Experience

Supreme Quality
Each product we deliver goes through strict quality control. You don’t have to worry about quality, ever.
Seamless Communication
Our team members are open, collaborative & accessible. We make sure to address your queries fast, regardless of the time-zone.
Transparency & Accountability
We keep it transparent with our clients. You'll get a clear insight into all aspects of the work, scope & beyond.
Deep Tech Expertise
Our team members are constantly exploring and engaging new technologies to meet the growing needs of the customers.
Top-Tier Talent
Each Classic Informatics team member undergoes a rigorous selection process and is handpicked to serve.
Post-Release Support
Our services don’t stop at deployment. We provide seamless post-release support for your products.

More than 500Companies Trusted Us With Their Unique Projects.

TESTIMONIALS

After taking some time to understand each other’s working style, the teams have collaborated effectively, with Classic’s team producing excellent results.

Manager, Digital Experience, Veracode

Classic Informatics navigate offshore coordination problems skillfully and provide prompt responses. Customers can expect an experience strategic partner with valuable project insights.

Digital Project Manager, Home Storage Company

Classic Informatics delivers solid code within tight deadlines. I’m impressed by their speed. They also offer affordable pricing and easy collaboration.

Global Director of Digital, FranklinCovey

Through their high-level execution, flawless customer support, and responsive approach, Classic Informatics delivered a website that effectively generates income.

Digital & Creative Services Manager, Liguori Publications

Their responsiveness complemented their project management style. Expect a team receptive to feedback and dedicated to fulfilling needs.

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