We used Paid Search, Display & Google Shopping Campaigns to help the skincare e-store boost their revenue.
The client is an online store that specifically deals in toxin-free pregnancy and post-pregnancy skincare products. As the client was targeting a very niche market with specific audience- moms-to-be, it wasn't easy for them to gain visibility & search high on SERPs.
Another challenge they faced was the inability to gain sales from non-branded keywords. And that's when they decided to join hands with marketing experts.
To have an experienced marketing team to set up their Google Ads campaign and get them visibility on non-branded keywords as well. Set up target audiences, tracking, and comprehensive reporting to better utilize the budget.
We conducted a comprehensive research of the keywords and shortlisted the non-branded keywords that could work for the client. We created ad campaigns based on their target audience and even enabled automated product feeds in Shopify for Google Shopping campaigns. Our efforts helped the client achieve its business goals.
The client is an online seller of skincare products for moms and moms-to-be. They can to us with the challenge of driving sales through non-branded keywords. They were already getting product sales from branded ones but they also wanted to rank on the general terms.
We created a list of the best performing non-branded keywords that could work for the client. We also made smart use of Google Ad Extensions (call & location), audience segmentation, bid & budget allocation, product listing, remarketing, and other Google Ads elements to ensure that the ads are visible to the right audience.
We facilitated automated ad reports, implemented ad extensions, remarketing lists, dynamic search ads, and more to help the client drive sales. Through our efforts and expertise, the client witnessed store’s product sales increase by 83% and a three fold increase in revenue.
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