Having a brilliant idea in your mind to start with your business is not just enough today. Do you know what your customers want? Do you really think your customers going to trust your product?
The answer to all these questions is simply marketing.
The way you market your business determines if the enterprise will going to be successful or not.
When young enterpreneurs get their venture started, their focus is mainly on how to increase their ROI and to get their customers fast. They always look for the ways to get their product launch in the market fast. Not only this, to reach out their audience in less time and get connected to them across several platforms is also important for them.
They do not just need the best digital marketing strategy, but a lot more than that to stay ahead from their competitors.
Small enterprises often have a compact marketing budget. This can be quite challenging for them to promote business keeping cost constraint in mind. While you’re figuring out your budget, there are ways for you to market your product to your customers without spending money.
So, how much funds are you planning to invest in your business? No worries – We’ve taken the time and thought out of marketing for you. There are myriad of marketing ideas that might be favourable to your business and won't break your bank balance.
Listed down 20+ marketing ideas for small businesses working on a small budget.
#1 Let Your Product Introduce Themselves On Social Media
Social media platforms including Instagram, Facebook, twitter are the ones that provide you with the global opportunity to showcase your product worldwide. It is the best way to showcase your product to your customers directly.
#2 Services Explains Better When Showcased Visually
Showcasing your product visually can be considered to make your customer understand your product and its services better. It facilitates customers to get connected with your product easily.
#3 A Small Questionaire Helps Understand The Customer Behaviour Better
Create a small questionnaire or quiz contest for the customers to understand their behaviour. The questions asked should be customer-centric and straight. This will help them dig out the customer requirements fast.
#4 Make Your Employees Your brand Ambassador
Ask your employees to create a video of them explaining your product and why people should buy it. It helps customers to clear all their doubts and understand your product in a much better way. The video should be engaging and a creative one to grab customer's attention.
#5 Making Contacts On Linkedin Can Be Fruitful
Building contacts on platforms like Linkedin can be really helpful to you. The platform helps you reach out as many people as you can. You can find a great number of contacts here.
#6 Use Trending Hashtags Popular These Days
Think of trending hashtags like #marketing, #startups or may be #enterpreneurs and check out the latest marketing specific buzzwords. Even you can go to the respective pages to get more out of it.
#7 Build A New Version Of Website
Convert your old website into a new one with new additional features and functionalities that attracts your targeted audience. Website 2.0 will give your website a new and fresh look and appearance.
#8 Share What Your Customers Have To Say About Your Product
Tell the world what your clients have to say about you. Share the clients testimonials on linkedIn and twitter and let the people decide themselves why to choose you. Believe me, it’s quite fruitful to you.
#9 Check What Your Competitors Are Doing
To understand how to market your brand you need to look at your most successful competitors. BuiltWith tools provide you with deep insights and helps you get a close look on your competitors websites.
#10 Tell Your Brand Story
For any business, it is important to connect with their target audience and form a distinct brand image. Telling your brand story is a brilliant and effective way to achieve that.
#11 Subscribe To Various Free Blogging Platforms/Publications
Create top class content material (blogs/articles/guides) explaining your product clearly to the audience and publish them across the internet. Different blogging sites and publications helps you outreach your quality content across various platforms.
#12 Use Google Business Account
Small businesses targeting local markets can consider Google platform which is a powerful marketing tool today. The listing appears at the top half of the search page ahead of the search results. So, make sure your company will be on the top listings.
#13 Coupon Deal Sites Can Help You Promote Business
Whether you sell a product or offer a service, you can use coupon deal sites to quickly promote your business. Coupon deal sites gather massive audiences, grouped by a different location, and then allow local businesses to offers or subscription to their services.
#14 Use Incentives Or Great Deals To Drive Email Subscribers
Startups having fewer funds to start with should consider building your email list so that you can interact and engage with your audience. You could offer website visitors a great deal that they can use once you re-open if they sign up to receive email communications from your website.
#15 Create Classic Content That People Want To Read
Today's audience is digital and responds to content that is engaging, creative, valuable and customer-centric. The digital content helps customers in answering all their queries and the questions they want to ask.
#16 Cross Promotions On Social Media Platforms Help You Get More Leads
Cross promotions on social media is an effective way to showcase your product to a large number of people. Make sure that customers can reach you easily on all social media platforms by including links to your profiles in the header, footer, or About Us page of your website.
#17 Tagging Users On Social Media Will Get You More Reach
Tagging users on social media platforms like Twitter and Facebook is considered an effective and cost free marketing tool for your business. It helps you grow your following, and get more clients. Tagging will help you boost your organic traffic grow faster.
#18 Create and Promote Explainer Videos
Launching an innovative product is not that difficult as to make people understand what it is all about and how it will help them.This is where product tutorials and explainer videos shine. These videos demonstrate what your product does and the different ways in which it can be used.
#19 Start a Rewards and Referral Program From the Outset
Small businesses can gain a lot more from such an initiative as it is one of the best ways to generate leads. Think of it from customers’ perspectives. By providing rewards you can incentivise your existing customers to recommend your brand to their friends.
#20 Invest in Analytics Early-On
Social media analytics is available for free as most platforms have built-in analytics tools that can provide you with all essential information. Similarly, for your website, you can use Google Analytics to get insights into the performance of your different landing pages.
#21 Establish Expertise in Your Niche
Distinguishing your business from others in your niche will help build your brand image. Here are some of the ways in which you can do that.
- Sign-up for HARO (Help a Reporter Out) and answer questions asked by journalists.
- Join community forums like Quora and answer questions there.
- Engage in discussions on social media on relevant topics within your areas of expertise.
#22 Build SEO Friendly Website
An optimized and SEO friendly website helps small businesses to get huge organic traffic and faster access to the market. Take care of all technical SEO aspects like page-load speed and website design, quality content to get started with.
#23 Stay Active On Social Media Business Pages
Social media is a great way to connect more directly with customers. These platforms give you a chance to respond to customer feedback in real-time and show how much you care about their experience with your business.
#24 Connect With Bloggers & Influencers
Reaching out to popular bloggers and influencers will help you build trust and create relationships with bloggers and blogging networks. This is the right platform for potential strategic business partners.
#25 Developing Industry Partnerships
Building industry partnerships is doubling your marketing efforts and gaining access to extra resources, such as tools and technologies, and a broader audience. You need to take several steps before choosing a partner for your small business.
Businesses today need to have some great and creative marketing ideas to grow. And, you don’t need to drain your funds in the old marketing tactics. Just follow what is there today. Choose the best listed out above that suit your business requirements and reach out to your audience in no time.
Continuous efforts are the recipe for successful business marketing. Invest your efforts in keeping customers priority in your mind. Now, the times comes to be more strategic and creative.
Want to reach the pinnacles of success with pocket-friendly ideas? Join hands with a startup solutions partner to build your brand from product to launch and its marketing.