June 10, 2020 8 Min Read by Kanika Gupta

In today’s digital era, consumers have gone far beyond simply buying products and expect an engaging shopping experience. The customers are now more focussed to have an inevitable and seamless shopping experience. Their demands are now becoming the goals of business enterprises. If you are a startup or looking to change your existing platform, there are many options to choose from.

The two biggest digital e-commerce platforms that are running in the race neck-to-neck are  Magento and Shopify.

Read also:  Are multi vendors platforms a good idea with Magento

In this article, we will make a deep comparison of Magento and Shopify and help you decide which is the most suitable platform for your startup.

Choosing the right digital e-commerce platform is quite a challenging and tough task for a business to fulfill customer needs and to deliver a memorable customer experience. It also helps streamline operational efficiency and create new growth opportunities for them.

Magento2.X- A brief Introduction 

Launched in 2007, Magento is an open-source ecommerce platform best known for its flexibility and scalability helps Magento developers create eCommerce websites. Magento comes with the latest version 2.0 Magento open source and Magento commerce. It is the most secure, user-friendly with a huge module library. The platform facilitates to develop stunning user experience and create engaging shopping experiences.

  1. Magento Open Source: An open-source platform that helps build and develop a unique online store.

  2. Magento Commerce: The premium paid version of Magento is recommended for merchants and developers who are looking for an all-in-one cloud solution to optimize the performance of store websites and boost store sales.

Features of Magento 2.x:

Magento 2.x is studded with features like:

Great User experience

Magento responsive front-end design makes it easy to browse on all devices. This responsive design also enhances the user experience.

 Faster Performance

The latest version of Magento 2 loading time is way faster than the previous versions. The load time of the homepage, category pages and product pages is less than 1.5 seconds without using front-end cache.

Quicker and streamlined Checkouts

The checkout process has become easier and faster with the help of the new and streamlined checkout. Checkout is available for guests without registration and with the latest Magento 2 automatically identifies registered customers based on their email addresses.

Cheaper and Easier Extension Updating

Magento comes before Drupal and WooCommerce for eCommerce development. Installing new extensions and modules has become simpler and cheaper as compared to Magento 1.9.x version. The process has become simpler, as well as the front-end development, and the functionality can be easily modified.

Simpler navigation

Admin navigation is simplified and modernized in Magento2. The new admin interface is a welcome feature those who don't own Magento developers. There are more than 250,000 active eCommerce sites powered by Magento, as of 2020. 

A closer look at Shopify

Shopify is an ecommerce platform that helps businesses create their online stores the way they want. Shopify is a secure eCommerce software that allows easy creation of different pages with an inbuilt online editor.

It helps integration of local language support and customize online stores. There are two versions available: Shopify and Shopify Plus.

  1. Shopify: A hosted solution that allows online stores to customize online storefront, sell products, run, and grow e-commerce business.

  2. Shopify Plus: A multi-channel platform that supports higher level of customization.

Features of Shopify:

Shopify is studded with features like:

Easy To Setup And Use

The Shopify platform is  easy to set up and use. The platform offers the software and hosting needed for website launching. The admin interface is user-friendly while the user-interface is compelling.

Visually Appealing Online Store

The Shopify platform comprises a variety of professional templates that facilitates the creation of unique and visually appealing online stores. It helps to create a store with a rich UI and exceptional UX.

App Integrations

The platform supports easy customization and integration abilities as it can integrate with apps in no time. With this, the seller can easily add some extra features and functionalities to his store and boost revenues.

Security and Reliability

Shopify offers security and reliability. Security is essential for online business as it deals with critical personal and financial information of the customers. Both these features are taken into consideration with this hosted solution that takes care of upgrades and maintenance.

Excellent Loading Speed

It facilitates reliable infrastructure with optimized hardware and software. This gives the platform a super-fast loading speed and the e-commerce made on it loads in a matter of seconds.

Powerful Marketing Tools

Shopify is a complete e-commerce platform that offers SEO features along with advanced ecommerce analytics. It also offers more marketing tools such as custom gift cards, discount coupons, store statistics, and more.

Easy Payment

The store owners can easily set up the payment gateway with Shopify. The platform facilitates with the Stripe payment option, that gives buyers the liberty to do transactions without making an extra fees.

SEO Friendly

Shopify improves the ability to design landing pages. It has a big distinguishing factor from other ecommerce platforms.

Difference between Magento2.x and Shopify

 

Factor

Magento 2.x

                        Shopify

Language used

Magento uses PHP language to build an ecommerce platform. 

Shopify uses a coding language called Liquid to build an e-commerce platform.

Type of service

Shopify is a software-as-a-service, commonly known as SAAS, meaning users pay a monthly subscription fee to access the Shopify software.

Magento Community software is free for everyone. They also offer an Enterprise edition, the cost of which will depend on the specific needs of your online store.

Hosting

Magento is a self-hosted solution, so users will have to pay a third-party hosting service.

Shopify is hosted by the company

Integration

Magento integrates with all existing applications (e.g. CRM, CMS) and systems (e.g. ERP, PIM, AMS). A Magento offers the scalability to handle complex integrations.

Integration with other systems can be done through the Shopify API.

Business System

With Magento, you can centrally manage B2B, B2C or both with dedicated brand stores.

Shopify focuses on B2C and can handle simple requirements. So, for rapid expansion, say B2B, Magento is more suitable than Shopify.

Type of Interface

Magento allows you to fully customize your checkout experience/shopping car

Credit card and checkout pages customization capabilities include settings provisions and templates but more features are yet to be introduced in the basic plan.

Compatiability

Compatibility with third-party solutions and additional digital tools makes Magento, an easy choice for enriching customer interaction with your brand.

Shopify supports simpler product catalogs and regular functionalities that are required by small e-commerce companies.

 

Facts and Figures of Magento and Shopify

Similarly, since the beginning of 2020, many of Magento’s competitors have either stalled or continued to lose their market share. This can be easily demonstrated via Google Trends. Here, we’ve put together a chart that depicts the level of interest in Magento’s more direct competitors since the beginning of 2019.

magento1

It’s also important to remember that Magento is more of an e-commerce system than a standard CMS. See how the websites are distributed among all these e-commerce technologies.

magento2

Source: Trends

Which one of them startups should choose?

Magento and startups are the perfect combination for each other that enables startup businesses to flourish in a competitive environment. This is because the numbers say so. According to market surveys, Magento holds close to 26% of the market share. More than 250,000 online stores are powered by Magento. Big brands such as Ford, Land Rover, Nike, Pepe Jeans, and Samsung use Magento.

Read also: What Works Best - Magento, WooCommerce, or Drupal Commerce?

Customization and easy Integration

The biggest advantage of choosing Magento is the high level of customization it offers. Startups can design their Magento ecommerce store that best fits their business requirements and customers. Also, it can be easily integrated with existing systems and multiple third-party tools such as Google Analytics, MailChimp, Springbot, etc.

Mobility

Using Magento e-commerce platforms, startups can compile native applications for mobile devices(iPad/iPhone/Android) that carry an HTML 5 interface. Developers can easily develop mobile websites that easily connect to the website.

With the enhanced mobility functionalities or features, it is possible to introduce drag-and-drop and slide-and-zoom functions on the mobile website with enhanced mobile features.

Ready to use Extention

Magento e-commerce platform facilitates ready to use extentions while developing ecommerce websites. This helps startups in the website development and developers to deliver fast response times to their customers.

Seo friendly

Magento is considered the best eCommerce platform for startups that offers various SEO-friendly URLs to businesses. It also generates customized meta descriptions, meta keywords, Google sitemap, etc. that are required to enhance the e-commerce sites online search engine rankings.

That’s why Magento is an ideal e-commerce platform for SEO and online marketing.

Real-life Applications of Magento and Shopify 

Land rover

Land Rover is a brand that specializes in SUVs and all high-class vehicles. They also have a website offering clothing for men, women, and kids. To raise their performance in online stores, they updated their web store to Magento 2 and added it to their main site. The perfect website layout and design, and user-friendly navigation go well with its brand name. This is what we called inevitable customer experience.

Graze

Graze, a leading healthy snack food brand in the world officially launched Magento 2 for its website in the beta version. The site theme focuses on making a strong presence and it stands out Magento web development because of their commitment to brand uniqueness and image-focused approach to e-commerce.

Who is the future of Commerce - Magento or Shopify?

After having a deep comparison between Magento2.X and Shopify, we have seen several different factors that should be carefully considered when choosing the best ecommerce platform for your business. What works best at what kind of situation depends on your goals, business requirements, budget, expertise, and time.

Each e-commerce platform comes with its own advantages and disadvantages. If you’re looking to develop an online store with more features and scope for scalability, and customization, Magento is a better option. Also, Magento 2’s improved features make it a great choice for developing an outstanding website. By considering the above benefits of the Magento e-commerce platform, it would not be wrong to say that it is the best eCommerce platform for startups in the existing time.

On the other hand, Shopify is best if you’re looking to design a more simplistic website that requires little commitment and maintenance overall. This makes it the perfect choice for new businesses without the budget or technical knowledge.

ecommerce development

Topics : Digital Commerce



Kanika Gupta

Written by Kanika Gupta

Kanika Gupta, a professional tech writer works as a content writer in Classic Informatics, a leading web development company . She loves to write master tech pieces and let readers connect with it fluently.

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