June 08, 2020 7 Min Read by Kanika Gupta

I think we can all agree on the fact that the past decade has seen a remarkable and outstanding acceleration in the technology evolution. With every passing year, we have seen incredible and out-of-the-box technologies that greatly affect human lives.

The evolution of advanced tech in the rapidly transforming digital era facilitates businesses to develop the most innovative solutions that improve their future business growth and revenues.

Digital Product-A brief Introduction

A product is something that you can market or sell. But when it comes to “digital product”, it is something far beyond than a product. Anything that is digital, not physical it can be an employee feedback system, website, an entire software, and many more.

“A digital product is a software product or a service that offers some utility to humans.”

Also Read: Remote Product Development: Everything You Need To Know

Finding a solution to a problem, or delivering services to the people that serve some purpose can be a digital product. A digital product undergoes different life cycle stages including ideation, creation, planning, design, and implementation.

Digital Product Development process

Digital product development is not a one-step process. It is an entire lifecycle that includes all stages and sprints where processes and tasks are divided and managed by agile teams that are focused on accomplishing a single goal that is product development that serves customers’ needs.  Product development requires a collaboration of exceptional talent, best tech stack, and cutting edge technology expertise.

Ideation & Concept: This step includes the ideation of the digital product and creates a roadmap to achieve the milestones.

Wireframe & Prototyping: At this point, businesses start wireframing and create an MVP model.

Technology Selection: The best tech stack is chosen that best fits your business requirements.

Product Development: Necessary steps are taken and initiate Product development collaborating all the agile teams in-house and remote.

Agile Development: Following the agile practices and development process is divided into sprints and iterate as required.

Quality Assurance: Ensuring best coding practices is followed with maintaining quality standards and eliminating the chances of bugs

Cloud & DevOps: Creating a fully automated cloud and DevOps environment.

Read also: Unbiased Tips to Set-up an Ultra-powerful Product Team- A Cheat Sheet for Startups

How to boost sales from Digital Products in 2020?

Without investing in inventory, the popularity of digital products is growing enormously. Over two billion people are expected to buy digital products in 2020, which indicates huge opportunities for businesses.

As online consumer demands are increasing, many businesses started selling digital products. Selling digital products in this competitive market and boosting your sales is quite a challenging and tough task.

Check out some ways that help businesses to increase sales and profit by developing a digital product.

Sales and Promotions

Today’s buyers respond fast when it comes to grand sales and huge discounts. This is one of the best ways to promote your digital product by running sales with promotions and discounts.

Sell Product on Third-Party Websites

You can also increase your overall sales by adding your digital products to third party websites. The specific sites are available that help you sell your product types.

 Increase the Perceived Value

The reason behind the increased sales and promos been effective is because buyers feel that they are getting a great deal. They perceive the value of the product to be higher than what they are paying, due to reduced sales price.

Some ways to increase perceived value aside from promos and sales include:

  • Higher-quality images and branding that represent the product
  • Testimonials that prove the value of the product
  • Bonuses or extras

If customers feel like the product is worth a higher amount, they’ll pay for it.

Focus on Your Email Marketing

Email marketing is the best way to sell your products at a broader level. You can reach out to the targeted people mentioned in your email list whenever you have a promotion or a new product.

It’s a good idea to focus on growing your email list and keeping your subscribers actively engaged and interested in the emails you send. But before that, keep in mind that you should not send constant sales pitches.

Digital products delivering Digital Experiences

With the evolving digitalization, digital maturity in businesses is also improving, and with that, there is a slight change in the way people think and work. The people of the current digital era are diverting from thinking”how can we use digital to sell more products”, to “how can we use technology to reimagine the way we help deliver customer value?”

This change of thinking allows developers, product owners, professionals, and marketers to collaborate with each other and focus primarily on customers’ needs. Now, with this, you will migrate from designing new digital products to designing new digital experiences. 

Nowadays, selling digital experience is more than just selling digital products. Selling digital products is not just enough for enterprises to engage their customers and at the same time increase sales.

Read also: Digital Experience Platform (DXP) – A Look At Next Generation CMS

 Digital products engage and attract customers may be for one or two times. But digital experience is what makes your customers engaged for a lifetime.

The digital marketplace advertises new digital products around market ecosystems and running at a fast pace.

What challenges do Startups face when developing digital products?

Let’s dig out some challenges that startups face during digital product development.

Staying Up-To-Date With Technology

For startups, it's a huge challenge to stay up-to-date with the changing technology. Startups must adopt upcoming technologies and fulfill business requirements. It will help businesses to grow and an opportunity to work with the latest technology stack and also much-improved technology solutions.

Choosing the Right tech stack

Choosing the right set of software tools increases the operational efficiency and manages in a more flexible and scalable manner.

Startups should look into the market and buy the best software tools that meet their business requirements. Startups should consider custom software instead of choosing a readymade one. The software tools that help startups in increasing their efficiency and boosting productivity include CRM, CMS, digital e-commerce, etc.

Changing market trends

The digital space is changing at a rapid pace and so the technologies. It is quite challenging for startups to match the changing market demands with our business values. The startups should keep an eye on the competitors delivering the same products and services in the market. Also, make your products market at a global level.

 Fewer funds

Building a digital product without any funds or investors is a critical situation for startups to start. With no funds in the pockets, the company is unable to hire a team, buy software, and physical infrastructure.

The first thing you can do to start producing funds is to grab the customer’s attention. The focus should be made on MVP that provides the basic functionalities to capture the attention and satisfy customer needs.

Team collaboration

One of the challenges that startups face during digital product development is team collaboration. If you have in-house and remote teams working together on a niche product but still they are having coordination issues with each other whether it’s related to assigning task meeting deadlines, or some other may affect your product development badly. It may miss deadlines of deliverables to the customers.

MVP(Minimum Viable Product) is the one-stop solution for all Businesses

Challenges faced by Startups can be eliminated if chosen MVP development before the launch of an actual digital product. MVP development with minimum features and functionalities helped businesses to find their product-market-fit and scale as per customer response.

MVP Development not only saves time but also cuts software development costs.

Read also: Startup Tips: Best Tech Stack For Powering Your MVP

Few  things to keep in mind when developing MVPs:
  • Selecting the most essential features with the right tech stack that deliver the best outcomes for your MVP.
  • Choose the best possible minimal path that permits customers to accomplish their tasks in a fast manner.
  • By using agile, the developers and the client can enjoy several benefits in the development process.
  • Examine and measure user responses, and at the same time identify the loopholes.
  • Perform application testing, so that MVP will develop faster with less no. of bugs.
  • Check the MVP before release to ensure that the app is bug-less.

 Last words

The biggest advantage of investing in digital products is the huge profit margins as compared to other tangible products. With this, you can save a lot of money on capital costs and invest in more critical and essential operations. 

Also, the digital product market is vast. Once your product is on the web, you will have to compete with your competitors for that product. Investing in digital products is a worthy effort to get ahead of your competitors. 

If you are planning to get your product development the way you want, all you need is to find the best web Development Company, hire web developers, or dedicated teams with expertise and excellence.

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Topics : Product Development



Kanika Gupta

Written by Kanika Gupta

Kanika Gupta, a professional tech writer works as a content writer in Classic Informatics, a leading web development company . She loves to write master tech pieces and let readers connect with it fluently.

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