Have you ever wondered how Travis and Garrett (founders of Uber) who once couldn't get a taxi in Paris during a snowstorm, have now become the owner of $17 billion Company? Or how Brian, Joe & Nathan (AirBnB founders) earlier rented mattresses at $80 and now run a $38 billion company?
They have survived all the challenges every startup has to face. Like the low budget, fewer resources, fierce competition, etc. But despite these challenges, they found a solution to resolve this. These companies managed to escape the 90% startup failure ratio because they worked smartly and realized what is required to materialize the product idea.
The best and smart decision they took is outsourcing product development.
Today, in the current era of remote work, we are seeing an increased use of distributed teams across the global tech startup scene. Many successful startups like Slack, Skype, and BaseCamp have all outsourced their product development at some time in their lifetime.
So, if you are owning a startup and want to know about outsourcing, this article will definitely help you in understanding the 3W’s (what, why, and when) of outsourcing software development.
What Does Outsourcing Product Development Signify?
Outsourcing product development refers to hiring a team of software developers to perform a niche task or function. As the name implies, product development outsourcing is defined as the outsourcing activities related to product development as well as its maintenance.
The product outsourcing development activities include research, design, prototyping, coding, testing, and launch as per the client’s requirements.
Great products are there to change the world. With outsourcing product development services, most startups follow to develop a product and launch it in the targeted market. Still, there are many doubts and queries that come across in the mind of entrepreneurs who are planning to outsource their product development.
Is Outsourcing the Right Path for You and Your Startup?
The answer to this really boils down to two main questions.
Does your startup currently have someone in-house with the necessary skills to carry out the task(s) at hand (product management, branding, UI/UX design, software engineering, and quality assurance & control)?
If not, does it make sense to take on the financial and time commitment to bring the role in-house?
Entrepreneurs often underestimate the time, energy, and costs associated with making in-house hires. To help you answer this second question, and make the decision that is best for your startup, we’ve laid out the perks of outsourcing that startups can enjoy while outsourcing product.
How Outsourcing Product Can Benefit Startups?
For any startup, the initial roadblock is developing a robust business plan with the available capital efficiently. Second is building a product development team that has top-notch expertise and tech skills to create the product and ready to market it fast.
This issue can be easily resolved by hiring dedicated offshore developers for your product development.
Outsource your product to an experienced outsourcing company having experienced developers who will develop the product as per your requirements while sitting in a different geographical location.
Here are some outsourcing benefits that startups can avail when outsourcing product:
Reducing Risks by Implementing Regular Checks and Feedbacks
When you get a second opinion on your product design, it reduces the risk during the development process. It allows flexibility to a certain level and tries to have flexibility on the features of your product.
When the product is properly designed, built, tested, and finally launched, you should keep a track of the audience’s response. You can then add features in the next version. Concentrate on the core functionality and then the problem that it solves.
Agile Methodology and Offshoring
Agile methodology and offshoring is a perfect combination for getting amazing results. Having access to an extensive base of experienced professions by collaborating with the top offshore developers for startups you can make changes whenever required and get flexible responses.
Less time on hiring and onboarding
You do not have to spend precious time recruiting new people to your business; this allows you to focus on other important core areas (research, ideation, etc.) of your business. For example, in Silicon Valley, it takes 1200 hours to hire a 12 person tech team.
Access to deep knowledge and experience
One of the main reasons startups should outsource software product development is that by engaging an outsourcing agency you are getting much more than just software development. Startups get a complete package of expert and experienced professional team that works on your product development from end-to-end.
Cost reduction is the biggest advantage of outsourcing. Businesses can save up to 30% on operating costs by outsourcing their software development. Lower operational and labor costs are among the primary reasons why companies choose to outsource.
Outsourcing can help your company convert your fixed cost to variable cost that would yield a significant saving. Software outsourcing results in greater economies of scale and makes it cheaper for companies to outsource software development.
Competitive and Efficient
In a world of rapidly changing technology, outsourcing is a cost-effective solution that enables you to implement the right technologies right away, allowing you to go to market more quickly and stay competitive in your industry.
Outsourcing helps you develop high-quality and efficient products faster. With outsourced IT, your business can focus on truly important projects and meaningful business strategies that give you a competitive edge.
What Factors to Consider When Outsourcing Product Development?
Startups that outsource product development should consider various factors before making the decision of outsourcing software development:
Outsourcing cost vs insourcing
Cost is undoubtedly one of the biggest factors to consider when you are planning to outsource your product development. Well, outsourcing turns out to be cost-effective when compared to insourcing. Businesses can save up to 30% on operating costs by outsourcing their software development.
Outsourcing can help your company convert your fixed cost to variable cost that would yield a significant saving. It makes it cheaper for companies to outsource software development as you don’t have to provide different salaries to different individuals rather you will be giving a fixed amount to the company providing business application development services.
Higher because of hiring in-house developers
Lower because of large talent
Time to market
|Slower as hiring talents is time taking||Agile and quick|
|Limited||Unmatched and Endless|
|Low flexibility||Extreme flexibility and adaptive approach|
|Face to Face clear communication||Difficult to manage due to time gap and language|
|Highly secure||Threat to intellectual property|
The next factor to consider when outsourcing a product is the nature of the product. A simple product may not require a huge expert product development team to materialize while a complex product may require greater specialization and expertise to develop and launch in the market efficiently.
As per your product type, features, and requirements, you can choose the type of outsourcing development company.
New technologies are introduced in the industry every now and then. It is a possibility that your product may require the latest technology stack.
If you are not laced with the technology stack that suits your startup firm, hire developers for startups and it will be the best option for you.
Tips that will Help Startups Succeed in Outsourced Product Development
Now that you know whether you should outsource or not, how it can be beneficial for your startup, and what factors you should consider before outsourcing, let’s also discuss some tips that might help you succeed.
Clear Definition Of Product Scope
The way you define your product’s scope and how well you are able to present it to the outsourcing company determines how successful your venture would be. While you are hiring developers for creating your product, make sure that you are able to convey your idea to the remote product engineering team in a clear and detailed way.
Choose The Best Product Engineering Outsourcing Company
The company that you choose as your outsourcing development partner in India has a huge impact on how your product turns out to be. You should ask them all the right questions and screen them like an in-house hire only.
Browse Their Products & Check Testimonials
Not just asking the questions and ticking off everything from the outsourcing due diligence checklist, you also need to browse through the products that the company has developed before. This would help you understand if they are capable of creating the product that you require or not.
Create Wireframe & Explain
For a startup to set up a product team, you need to create a very crisp and clear wireframe for the outsourcing company. It should contain the following:
- Outline of the product
- API integration for internal products
- API integration for the user portal
- Unveil new product to the small test group
- Set issues to define your product
- Set key metrics and evaluate the success of the product
Link Payment Checkpoints With Product Milestones
Now that you have set the milestones for your product development, it is important that you link these milestones with payment checkpoints. This would ensure a smooth and quicker product development.
Elucidate The Terms of Ownership & Other Compliances Upfront
The next tip ensures that you are being legally compliant to your country’s and the offshore country’s laws while outsourcing. Elucidating all the terms and getting non-compete, non-disclosure, ownership, etc. on writing is important for success.
Putting it all Together
When a company defines their expectations and mitigate risks, outsourcing development to a reliable outsourcing partner facilitates startups to compete with their competitors and stand ahead in the market.
However, it is very important to search for a outsource product development company and thereby balancing quality, cost while ensuring that you maintain the confidentiality, security, and control over the project.
Outsourcing not only helps in hiring an expert professional team but also improves communication capabilities, provide suitable financial packages and technical expertise. The major reason why offshore product development has become a popular option is it can get businesses through temporarily difficult times.
Also, it can save money and is not a one-side-fit-all option. So, it can be concluded that is a boon for startups of all types.
So, are you looking to outsource your startup product? Here are some key benefits of outsourcing software development that you can get with classic informatics :
- Flexible hiring models
- Advanced technical project consultation
- Agile methodology and timely project delivery
- Expert and Experience talented professionals
Classic Informatics provides expert agile teams to all kinds of startups and software development.